The global carotenoids market continues to remain theback engine for growth in the food and beverage sector. The rising disposableincome in emerging countries, and growing adoption of carotenoids in malls,retail stores, amidst rising urbanization continues to be a major draw forplayers in the global carotenoids market. Additionally, increased productinnovations, and rising demand for more natural substances, continues topromise new directions for growth for players in the global carotenoids market.
The application for carotenoids remained high in conventional fruits andvegetables. However, increasing manufacturers of food products are also usingcarotenoids in order to meet the rising demand for natural foods. The lack ofawareness regarding natural products for a largely urban population plays intheir favour, as demand for natural products, continues to meet with colourful,and vibrant products which are enriching, and appealing to consumer tastes.
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Among regions, the global carotenoids market is expected to witnesshighest growth in Asia Pacific. The large population in the region, increasingdisposable income, and rising influx of mall-friendly shopping culture remainsa prominent driver of carotenoids market. The carotenoids market is alsoexpected to witness major growth in North America, and Europe, as the naturalingredients that are used in carotenoids remain outside the ambit ofregulations, and growth in North America, remains a promising prospect forplayers in the global carotenoids market.
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Treatment of Chronic Illnesses Emerges as a NewApplication
The global carotenoids market is witnessing expansion of applications asnew opportunities like medical treatment of chronic illnesses makes its way onthe horizon. Recent studies have shown a promise of application of carotenoidsin several cancer therapies. Additionally, FDA has taken more positive approachtowards cancer treatments, as the illnesses continues to plague millions ofindividuals, without a real way-out. Hence, the therapies can provide temporaryrelief, and can help individuals keep their financial and social commitments,despite the severe medical strain. The promising application of carotenoids inthe treatment of chronic diseases will boost growth for the carotenoids marketin near future.
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Growing Demand for Natural Food Variety Remains aPromising Draw
Rising demand for natural food variety promises new opportunities forplayers in the global carotenoids market. The agricultural varieties ofcarotenoids are increasingly appealing to consumers who are health consciousand this group of consumers is on the rise. Major companies in beverageproducts, fast-food chains like Burger King have adopted brand to cater to theneeds of more natural varieties of meat. The growing demand for carotenoids,and their increasing use for bringing in natural variety to processed foods areexpected to remain key drivers for growth.
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