Brand New Galaxy announced that it has acquired content26, a digital agency providing many of the world’s most recognized brands with advertising and content on Amazon. A unique combination of strategic, creative, and technological thinking allows Brand New Galaxy and content26 to implement customers’ digital transformations holistically.
The purchase of content26 advances Brand New Galaxy’s growth strategy, which leverages geographical expansion and acquisitions to create a platform that gathers companies in the fields of communications, e-commerce, and advertising. BNG is one of Europe’s fastest-growing privately-owned holding companies; over the past three years, BNG serves a global network of clients and has grown to more than 400 employees.
“The acquisition of content26 enriches our e-commerce offering, allowing us to provide clients and prospects with e-commerce content fueled by media solutions on a global scale. By having content26 on board, BNG has acquired a globally recognized Amazon content and advertising powerhouse. Also, this investment represents an important strategic opportunity to further expand our business in the US market. We are gaining new competitive advantages in the area of e-commerce, increasing market share, and continuing to expand both our offering and our geographical reach. BNG is a modular and scalable holding company that is constantly looking for new opportunities. Alongside our recently opened MEA office and future Voyager unit, content26 is a crucial step on our strategic growth path.” said Kacper Kłos, CEO of Brand New Galaxy.
“With online shopping at an all-time high due to COVID-19, brands are quickly realizing the need for access to a broad range of global media and advertising services, which they now have under one agency with Brand New Galaxy,” said Tony Martinelli CEO and Founding Partner, content26. “We could not be happier to join a company whose global operations and integrated capabilities will help our clients stand out from competitors in the e-commerce media and content space.”
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