BoldLeads Reviews | Marketing on Pinterest
The average person spends 14.2 minutes a day on Pinterest. That may not seem like much, but when you total up the numbers, that’s an average of 1 hour and 39 minutes a week and 6 hours and 37 minutes a month. And with 355 million Pinterest users per year, that’s a lot of marketing opportunities that you should be utilizing for your business.
Statistics show the average number of Pinterest users grew by 8% in the last year and continues to grow. “According to a Pew Research study, the majority of Pinterest users earn more than $75,000 USD a year...Likewise, U.S. adults with college education are twice as likely to use Pinterest than those with high school or less.” Source
These results mean that using Pinterest will give you a more relevant audience as the intent to buy or sell a home is much higher than that of other advertising platforms on social media.
As Pinterest has become a growing platform, more realtors are turning to the site to diversify their marketing.
Pinterest is now a marketing platform that allows you to display the homes you have on the market, client success stories, local market knowledge, and to advertise, all in the same place. You can use Pinterest to display the best of the homes you have to offer and link back to your website to create more traffic.
This platform gives you the opportunity to explore your creativity with eye-catching content and beautiful images that will capture a viewer's attention and direct them to your website. It’s also an opportunity to get more viewers for a blog or any site that you would like to direct more viewers to.
How to Get Leads on Pinterest for Business:
Make sure that when you set up your Pinterest account, you set up a Business Account. This is free and easy to use and having a business account will allow you access to tools like analytics and advertising.
Keep in mind that on all platforms, the best way to get followers and likes is to follow and like. Engaging with other users will help you bring in a larger audience to your account. Interacting with other similar accounts like pages for interior design, budgeting, landscaping, etc will draw a larger audience that’s interested in the same things over to your page.
Remember to engage on your own platform as well. Pinterest has a new-ish feature that allows viewers to react to posts with a comment, like, or an image of their own. Spending some time each day (even just 5-10 minutes) going through and liking, following, or responding to comments from viewers on your page will strengthen a rapport with your audience and convert some people that may be looking to hire a realtor.
When using Pinterest for advertising, keep in mind that your ads need to be content that can be recycled and refreshed as needed.
Pinterest is a great platform for marketing, but like any other advertising platforms, it has its downsides. A promoted post on Pinterest can take quite a while to build up a large number of viewers and clicks and even longer to start bringing in leads.
Rather than having to change your content each time you sell a home, advertise your services rather than a home on the market. Use content that will direct visitors to your website or blog, rather than more specific content that may be time sensitive. That way, you can keep advertising on Pinterest without interrupting the learning.
Experiment with organic content on Pinterest and use analytics to learn what viewers like best and what will earn the most attention. This way, you can start advertising one step ahead by knowing what content could work best for you as a promoted post.
Get started marketing with Pinterest and see what you can do with a new audience and a more creative platform for marketing your business.
