Boeing sets new e-commerce sales record of $2 Billion
Last year, Boeing set an annual record for e-commerce parts sales, with over $2 billion in online orders. Boeing Distribution (previously Aviall) sold approximately 70,000 parts goods to commercial and government clients through its e-commerce site, surpassing pre-pandemic levels, thanks to investments in digital capabilities. Commercial orders contributed for $1.5 billion in sales, indicating that the airline industry is still recovering.
"Our $2 billion closeout to 2021 was a great capstone as the market heads to a more stable recovery," said Ted Colbert, president and chief executive officer, Boeing Global Services, at the Singapore Airshow today. "Our e-commerce capabilities are a great example of the digital solutions we provide to enable industry recovery and growth. Our focus as always is on bringing value through our products and services, and we will continue to partner with our customers as they navigate this dynamic environment."
Last year, Boeing Distribution's online sales was 15 per cent greater than pre-pandemic levels, while orders were 20 per cent higher. The company brought out new tools to improve the customer experience, including a new homepage, a live chat function, and an online knowledge centre, which resulted in higher sales. The refreshed e-commerce parts website, which features over 500,000 products, saw five million visits from 50 countries last year.
"Boeing is improving e-commerce with our customers in mind, said William Ampofo, vice president of Parts, Distribution Services, and Supply Chain, Boeing Global Services. "In addition to launching new digital tools, we are creating a more streamlined process for our customers by realigning strategy, program, and product line management with supply chain and customer support. We will continue to focus on digital and performance improvements, along with simplifying how we engage with our customers."
As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing's diverse team is committed to innovating for the future and living the company's core values of safety, quality and integrity.
