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5 Tips for Auditing Your Personal Brand Online
Over the past few turbulent months, it’s become increasingly clear that digital migration is the key to success. However, it’s one thing to simply throw everything online - but another to strategically, neatly, and effectively transition your brand on the web.
When a seamless online presence is more important than ever before, right now is a great time to perform a full-bodied e-audit on your brand. A well-executed online audit can help real estate professionals make sure that they’re efficiently flexing their digital capacities.
And, the best part is, you don’t need to hire anyone to audit your online branding. By following these 5 easy to follow steps, you can clean up and perfect your brand’s web identity on your own. From social media to your website, here’s how you can easily do an audit on yourself:
Google Yourself
A smart way to kick off any online audit is to put yourself in the shoes of your audience – and there’s no better way to mimic the client experience than by popping your brand into a popular search engine. This way, you’ll immediately know what someone sees when they google you. Use this as a reference before diving into the details, so don’t forget to take note of anything that you’d like to update.
Double Check Your Industry Profiles
One of the most essential aspects of a strong online brand is compatibility. There are so many profiles out there, so keeping your e-identity clean and concise is necessary to stand out from the crowd. Consistency is the way that clients will differentiate your brand from others – but, if things aren’t uniform, it can get a bit confusing.
Take a moment to check out your profiles on real estate platforms such as Zillow, realtor.com, and any other industry network you’re using. Is each profile complete, with no missing information? Is all of your contact information current? Do they all have the same profile photo?
Asking yourself these small questions will ensure that your branding is the same across all platforms, which will substantially enhance your online presence.
Look Closely at Social Media
Next, it’s time to see what’s happening on social media.
Start off by extending the work you did on your industry profiles into social. Using the same photos and bio statements from the real estate portals on social media will cultivate even greater consistency – making you easily identifiable by leads that want to network with you across various portals. Again, check out all of the profiles and make sure they’re complete and not missing any details.
After you’ve cleaned up the basics, it’s recommended to evaluate how you’ve been using sites like Facebook, Twitter, and Instagram. Are you keeping your team’s personal profiles and business pages separate? If not, you should be.
It is recommended to share company culture content on business pages, but you don’t want to let the personal posts take over the feed. Err on the side of caution and create some separation between personal and professional social media usage.
Hone Your Identity
One of the most effective ways to audit your brand’s online presence is to consolidate language and imagery usage.
Big companies always have ‘brand guidelines’, or standards for activity, and individual agents should, too. This standard includes everything from language, fonts, colors, imagery, graphics, tone, the list goes on. No matter what online portal it is, pictures and language should be the same. Creating and sticking to these standards makes consolidating your web activity simple and stress-free.
If you’re a brokerage, you’ll need to audit your firm’s branding, too. This includes following the steps we’ve already outlined, but also requires a check-up on your team’s agents. How well are your agents meeting the branding standards? Are they using the approved language and imagery formats online? Online audits are all about due diligence, so don’t be afraid to be detail-oriented.
Don’t Forget About Your Website
Once all the work is done, be sure that your website is a one-stop-shop for all things your business. Check that all links and buttons are functioning properly with no broken gateways. Add any missing links or resources to increase traffic to all of your online profiles. If you want to stand out with a beautiful website, click here to see what BoldLeads has to offer.
In today’s world of business, brands are expected to have neat, harmonious, and accessible online outlets. This real estate centric web audit guide will help your brand show off its best side online – ultimately helping to funnel leads and generate more business.
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