14 common misconceptions about content agency
14 common misconceptions about content agency
14 common misconceptions about content agency

Data-backed insights on highlighted snippet optimization

Around one-fifth of all keywords activate a featured snippet

99 percent of all included snippets tend to appear within the very first organic position and take control of 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).

The key to featured snippet optimization lies in a couple of specific areas: long-tail- and question-like keyword strategy, date significant content that comes at the right length and format, and a succinct URL structure.

Google has constantly been quite hazy on any details about winning highlighted snippets. This was the case when they were initially introduced, making them something businesses thought about to Click here be the cherry on top of their SEO efforts, which is still largely the case. Having first-hand knowledge about the value and power of featured snippets, Brado coordinated with Semrush to conduct the most thorough research study around included snippet optimization to reveal how they actually work, and what you can do to win them.

Exposing the highlights from an Included bits study that evaluated over a million SERPs with highlighted bits present, this post unwraps actionable ideas on amping up your optimization method to finally win that Google reward.

General patterns throughout the featured bit landscape.

With billions of search inquiries run through the Google search box each day, our research study