Data-backed insights on highlighted snippet optimization
Around one-fifth of all keywords trigger a featured bit
99 percent of all included snippets tend to appear within the first natural position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR).
The secret to featured snippet optimization depends on a couple of particular areas: long-tail- and question-like keyword strategy, date significant content that comes at the ideal length and format, and a succinct URL structure.
Google has actually always been pretty hazy on any information about winning highlighted bits. This was the case when they were initially introduced, making them something organizations thought about to be the cherry on top of their SEO efforts, which is still mostly the case. Having first-hand knowledge about the worth and power of highlighted snippets, Brado partnered with Semrush to perform the most thorough research study around included snippet optimization to uncover how they really work, and what you can do to win them.
Revealing the highlights from an Included bits research study that analyzed over a million SERPs with highlighted bits present, this post unwraps actionable suggestions on Hop over to this website amping up your optimization method to finally win that Google reward.
General patterns throughout the featured bit landscape.
With billions of search queries run through the Google search box every day, our