There are brands, and we call them cult brands, the followers of the brand are always willing to go to any extent. The millions of people who wait outside the Apple store or those who watch the entire launch presentation they are the believers of the brand.
What is the brand? How does it work
There are brands, and we call them cult brands, the followers of the brand are always willing to go to any extent. The millions of people who wait outside the Apple store or those who watch the entire launch presentation they are the believers of the brand. They know that they can buy the product at a later date, but they are the ones who want to be the first. In thick and thin of these brands, their believers stand by it. HOG, Harley Owners Group is yet another example of belief.
https://www.quora.com/What-is-the-brand-How-does-it-work/answer/Mahak-Malhotra-10
