Using Instagram Guides To Increase Brand Engagement: Tips & Tricks
As social media platforms continue to grow, they will become even more important in the digital world for businesses and brands. Using social media is prevalent among a billion users worldwide every day.
Consequently, it is an ideal chance for businessmen to gain access to potential customers and expand their business. In order to increase brand engagement, businesses use social media sites, for example, Instagram, to market their products.
Many people try to increase their visibility on Instagram by buying real Instagram followers uk so they can show a certain number of followers on their profile. Do you know that Instagram has a new way to share content?
User recommendations and tips can be shared easily by using a format that fits well with the audience.
A new feature on Instagram is Instagram guides, which allows you to share curated content under the hashtag of Instagram guides. This is a new feature of Instagram that was added in 2020. Now, this service is made readily available to every Instagrammers and ig followers uk.
Are you aware that companies and influencers can now use them to determine brand engagement rates? Are you still unaware of Instagram guides? We will now discuss this in more detail.
Three types of IG Guides
It is easy for anyone to create IG guides. The only thing you need to do is create a guide based on the size of your account and the scale of your business.
By clicking the plus sign in the upper right corner, you can access the guide feature when you log into your IG profile through the app.
Below are Instagram’s three guides, you can select the one that best suits you.
The following three guides will help you.
- Places
The guide option allows users to share information and target audiences about a specific location or place.
This can be done with your pre-published posts, and you can search up to five videos and photos with geotags along with titles and descriptions.
- Products
The guide can be created using your Instagram shop or your partners’ Instagram accounts. Getting started is very simple. Just search for the desired product in the product list.
You need to keep in mind, however, that Instagram sales are only limited to products that are available. The carousel displays a number of selected products.
- Posts
In addition to creating guides, brands also use their existing posts for this purpose. By adding titles and descriptions to their posts, they can customize them under a guide.
How can these guides increase brand engagement?
● Brand Story
Any brand’s success is a result of how much effort the company puts into making its products beloved by its consumers.
In order to increase brand engagement on Instagram, the Instagram guide is one of the best tools to promote a brand and increase engagement. A user’s Instagram progress can easily be tracked by the Instagram guide.
Brands are presented in an excellent way on Instagram, and users are prevented from ignoring them.
● New Product and Service Promotion
You can make awareness about your brand’s products and get on top of Instagram when you are just starting out or launching your products.
With the Instagram guide, users can make their descriptions more engaging by adding calls to action. The product is presented in a portfolio, which is one of its main advantages.
● Create How-to Guides
In addition to creating in-depth guides about specific topics, brands can create extensive lists of tips and tricks using Instagram guides. Instagram guides are a creative way for brands to offer details on the items or services they offer.
Besides inspiring the followers, it also increases engagement for previous posts, which significantly influences the algorithm, thus increasing engagement for brands with their followers.
● Create Product Highlights
An Instagram guide is a great tool for curating and highlighting products for your followers and getting more engagement on Instagram.
You want to sell more of a particular product for a special event, such as a holiday or religious occasion. Your products will get known if you highlight them with Instagram guides.
● Create Gift Guides
When it comes to increasing sales, curated gift guides are a fantastic solution. Uk Followers can learn about certain products by following a holiday-themed guide that contains products centered around specific themes.
You can add a description to the caption to provide users with unique gift ideas and to browse similar gifts on Instagram.
Promo codes can also be used to incentivize your sales with discounts on featured products in these gift guides. Consider adding emojis, titles, and the pricing of the products to the description to make it eye-catching.
● Answer Frequently Asked Questions
There are two types of businesses: small businesses as well as large businesses. It’s impossible to keep your DMs empty. Questioning businesses and learning about their products is popular among people.
Often, it can be difficult and lengthy to answer all questions. Making more engagements and replying to all of them is a very effective approach. It is easy for you to create an Instagram guide to answer any questions your followers may have which are related frequently to a particular topic.
As a result, you will be able to increase your number of engagements and your number of followers, even if you already do buy real Instagram followers uk.
Conclusion
A comprehensive Instagram guide can be beneficial to you in order to increase your business visibility and generate more engagements and followers which can, in turn, lead to increased sales for your business.
Previously, we had already discussed in the article how you can create guides, use them to get the most benefit out of them, and increase engagement.
Read also: Dumpor helps Instagram users to see other peoples secret Instagram stories. Dumpor is using most widely in the world.
