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There can be many small and large ways that two parties’ offers (letters of intent) differ. As a result, it can be difficult to compare two parties’ offers on an apples-to-apples basis.
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Financial buyers are M&A Transaction Advisory, wealthy individuals, or people supported by wealthy individuals who buy businesses. They either hire people to manage the business or manage it themselves. Although they do not necessarily benefit from any synergies from acquiring businesses, their deep pockets and access to debt capital enable them to offer attractive prices.