The practise of modifying a page's content, tags, and internal links to increase search visibility is known as on-page SEO. Here are 11 elements to increase yours.
Q. What is the best Practise for ON-Page SEO?
There are 11 On-Page SEO Factors to increase ranking on SERP’s
The practise of modifying a page's content, tags, and internal links to increase search visibility is known as on-page SEO. Here are 11 elements to increase yours.
What Is On-Page SEO & Why Is It Important?
The process of modifying a page's content, tags, and internal links in order to maximise traffic and search visibility is known as on-page SEO, sometimes known as on-site SEO
1. Content:-Content is king, as you've likely heard before. Without it, SEO would be like a brand-new sports car without an engine: it could look wonderful, but it wouldn't move. However, not all content is made equally.
The following content characteristics should be taken into account to improve you’re on- site SEO:
Some of the best practices to write useful content are:
· Best content should be simple enough that even a 15-year-old can read it.
· Write content for the right target audience and make sure to use keywords that the user might be searching for.
· The Create fresh, unique content and focus on readability. A readable is clear, organized, has logic, and full of resourceful links.
· Be the expert in writing content that you know about. This builds credibility and also adds to trustworthiness.
· Add a good mix of images, videos and cite the resources/stats that you may use.
2. E-A-T
E-A-T, or expertise, authoritativeness, and trustworthiness, is one metric Google uses to evaluate your website. It is cited 135 times in the 175 pages of Google Search Quality Guidelines, which should be a sign of its importance to the search engine's algorithms.
Although Google has only officially endorsed a small portion of E-A-T (PageRank and links), it is widely acknowledged in the SEO community that on-page signals play a significant role in Google's evaluations.
3. Key words
The simplest approach to let them know that the information on your website responds to a user's query is in the language you employ. In the body, headers, or both, pages with the query's keywords are more likely to be pertinent to the search. Make sure you use long-tail keywords like [modern art-deco sideboards] if it's a specialty furniture company.
4. Heading tag optimization (H1-H6)
When the search engine bots scan your webpages, they look for clues to determine exactly what your webpage is about. Keywords that are treated differently than most others on the page show the search engines that they are more important than other keywords on the page. This is why the use of headline tags within your page is so important. By using various headline tags (each tag will produce a different size headline) you not only make your webpage easier to digest from a reader’s standpoint, but you will also give the search engines definitive clues as to what is important on the page.
H1-H6 tag must have 70 character of content it’s a standard limit.
Best practices for Header Tags
· Use header tags to provide a good structure. Each header should give the user a clear idea about the information provided on the page. Use H1 to highlight the main heading of the page and H2-H6 tags to provide the subheadings and so on. Please make sure to use only ONE H1 tag per page.
· Include keywords in the headings. Do this for the bots that are scanning your page and trying to understand the content.
· Use them consistently. This will add to a good user experience and also helps the user navigate through the content with ease.
· Using them in chronological order for better SEO, although it is not a direct ranking factor. Make sure that if you are using an H4, you use H3 and H2 as well. This adds quality to your content and that helps in SEO.
5. Writing for SEO
It takes a certain level of skill to produce content that prioritize search engines while also converting website visitors into customers.
· Emphasize readability
· Don’t overuse keywords:
· Keep sentences and paragraphs brief:
· Use subheadings:
· Use bulleted lists
6. Title Tags
One of those instances where paying attention to the details is crucial.
This small piece of code, which allows you to give a webpage a title, probably won't be enough to propel you to the top of SERPs on its own. However, when used in conjunction with other on-page components (such as those covered above), it can help you provide context and show the relevance of your site.
The best practices to write a good title are
· Keep your title length up to 60-70 characters including space to avoid ellipses (…) Google truncates the title tags that go beyond the ideal character length.
· Put important keywords at the beginning for more impact on search rankings.
· Every page should have a unique Title tag for better understanding for the users and it also improves CTR.
· Keep your users in mind and add USPs to stand out.
· Use separator after the keyword. Example: use a comma (,) or a separator (|) or a hyphen (-)
· Avoid keyword stuffing or over-optimization of the title as Google may simply remove it for serving the users with more relevant information.
7. Meta Description
A seasoned SEO expert is currently raising her hands to the screen. Everyone is aware that Meta descriptions aren't used in SEO ranking, she says, adding, "Oh, come on. “She’s partially correct, but. She is incorrect in assuming that everyone is aware of the substantial evidence opposing Meta descriptions as a ranking criteria. Despite being underutilised in SEO, they do have the following two advantages: They have a significant impact on your CTRs and can aid Google in understanding the purpose of your website.
The best practices to write a good Meta description
· Use up to 155-160 characters. Anything going beyond the optimal length can be truncated by Google.
· It should briefly describe the content of your page. Keep it actionable which will urge the user to click.
· Include a call-to-action.
· Add 1 or 2 focus keywords, keeping it relevant to the content of your page so that Google shows this to the users.
· Write unique, compelling, and readable descriptions for a better CTR.
8. Image Optimization
The significance of graphic assets for your page was already briefly mentioned, but now it's time to go deeper into their technical details.
Here are some suggestions to improve yours:
· Put in SEO-friendly alt tags.
· For quick loading, pick the proper file format and size.
· Use unique file names rather than generic ones like IMG 08759.
· Make sure your photographs are suitable for mobile use.
9. Page Speed
In addition to frustrating and losing visitors, a clumsy, slow-loading website really lowers your search score. A thorough investigation by Search Engine Journal into how long it takes for a page to load found that page speed affects how well a website ranks in search results. What minimum speed your site must achieve, though, changes frequently. At the moment, it can be achieved by reaching Google's Core Web Vitals minimum requirement.
There are numerous actions you may do if your website isn't already compliant with these standards, such as:
· Enabling compression.
· Minimize redirects
· Image optimization
· Utilise browser caches.
10. Links
Do you recall E-A-T from the very beginning of this article? Links from trustworthy websites are one of the finest ways for your website to establish its knowledge, authority, and dependability.
There are three main types you need to know about for SEO:
· Internal links – or ones that direct to another page on your website like this one.
· Outbound links – also known as external links, these are the links that point to a site on a different domain, like this one pointing to Google’s SEO page.
· Inbound links – sometimes called backlinks, these are links from other websites pointing to your page.
11. URL Structure
There was a period when URLs were very important for SEO. To assist websites rank higher, experts would make sure their keywords were present in the web addresses.
But Google altered the algorithm because that's what Google does. Furthermore, what was once crucial to rankings now has a considerably lower impact.
That does not imply that it is unimportant. Even though search engines no longer give your URLs the same prominence they once did, they are still factored into your final score.
The process of on-page SEO is ongoing.
Keep in mind that SEO, like a Sky, is never ended. But if you keep reading and trying, you'll eventually see the results you want.
