KinesiologyTape Market, by Product Type (Precut Strips, Single Rolls, Bulk Rolls, andOthers), by Application (Rehabilitation, Alignment, Pain Management, andOthers), by Distribution Channel (Hospitals and Clinics, RehabilitationCenters, Retail Pharmacies, and Others), and by Geography (North America, LatinAmerica, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook,and Opportunity Analysis, 2018 – 2026
Kinesiology tape is an elasticadhesive tape used by geriatric and pediatric patients and athletes. Thesetapes are latex-free, water resistant, hypoallergenic, and wearable in nature.Kinesiology tape works by alleviating discomfort and facilitates lymphaticdrainage by lifting the skin, which increases interstitial space, decreasesinflammation, and reduces pressure. It offers support and stability to musclesand joints without hampering the body movement. These tapes can be used for arange of complications varying from headaches to foot problems.
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Kinesiology Tape Market -Dynamics
Increasing use of Kinesiologytapes in pain management for geriatric patients is expected to lead to growthof the global Kinesiology tape market. Moreover, increasing sports activities,aerobics, and awareness regarding physiological disorders are major factorsthat are expected to boost growth of the market. Kinesiology tapes offerseveral therapeutic benefits such as decrease in swelling of knees andshoulder. Increasing incidents of minor injuries from sports activities thatlead to muscle pain is also expected to contribute to the market growth.According to the World Health Organization 2018, worldwide around 20 to 50million people suffered from non-fatal injuries annually.
Kinesiology Tape Market –Regional Insights
The global Kinesiology tapemarket is segregated regionally into North America, Latin America, Europe, AsiaPacific, Middle East, and Africa. North America accounts for the largest marketshare in the global Kinesiology tape market, owing to high prevalence ofrheumatoid arthritis in the region. According to The National Center forBiotechnology Information’s (NCBI) report 2017, around 1.28 to 1.36 millionpeople were diagnosed with rheumatoid arthritis during the period 2004 to 2014in the U.S. Europe is expected to witness significant growth in the market overthe forecast period, owing to high adoption of Kinesiology tape by healthcarepractitioners and athletes. The Kinesiology Taping Association offers acertification training program for healthcare practitioners and around 80countries have used Kinesiology tapes in London Games. Therefore, these factorsand scenarios are expected to drive the global Kinesiology tape market growth.
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Kinesiology Tape Market –Competitive Landscape
Major players operating in theglobal Kinesiology tape market include, RockTape, Star Micronics, KT Health,StrengthTape, Nitto Denko, Atex Medical Co. Ltd., DL Medical & HealthKinesiology Holding Corporation, Epson, Boca Systems, SportsTex, SpiderTechInc., and Pyramid Technologies.
Key players in the market arefocused on launching new products to enhance their market share. For instance,in 2017, KT Health launched three new products: KT RECOVERY Ice/Heat MassageBall, KT PERFORMANCE+ Blister Prevention Tape, and KT PERFORMANCE+ BlisterTreatment Patch for athlete recovery and performance.
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