Social media is a great way to increase brand awareness and customer loyalty. It's also easy to drive traffic to your store online and build a following of people who love the products you sell. A study of 6,500 retailers found that customers who used social media paid 65% more than those who didn't.
A good social media presence also helps create a sense of trust with consumers, which is essential for repeat sales. This is how you can use social media to increase repeat sales -
Identify your target audience.
The first step in social media optimization is to identify the target audience you want to reach. You can do this by using tools like Nielsen's Digital IQ, Google Analytics and Facebook Insights to get a better understanding of who they are and what they like. Once you know your customers, you can create custom content that will resonate with them.
Showcase your brand personality
If you are a small business owner, it's important that you know your brand and how to communicate it effectively. This can be a challenge when you have limited resources and time. But it's also an opportunity to stand out among the crowd by promoting your company in a way that makes people want to buy from you again and again.
Engage your audience.
Brand engagement is one of the most important things to keep in mind when you’re thinking about social media marketing. You don’t have to have a large following or even a large following at all, but if you do have an audience, you want to make sure you’re engaging with them.