DIGITAL MARKETING
INTRODUCTION:
Digital Marketing is also called online marketing.Rand Fishkin is consider as a father of digital marketing.He is visionary digital marketing and SEO leader. Digital marketing done through internet,search engine, social media and websites.
WHAT IS DIGITAL MARKETING?
Digital Marketing is promotion of brands to connect with potential customers using the internet and other forms of digital communication.Digital Marketing done through these types i.e
1.SEARCH ENGINE OPTIMISATION(SEO):
SEO is process to improve a ranking for our website in google.There are three types of seo i.e
SEO ON PAGE,SEO OFF PAGE and LOCAL SEO.
WORKING OF SEARCH ENGINE OPTIMISATION;
SEO works in three steps I.e crawling,indexing and delivering.
Crawling: It is used for saving the data in each page of our website.
Indexing: It is used for arranging the date in our website
Delivering: It is used for delivering the date as people search in google page.
i. SEO ON PAGE;
It is used for search engines to determine a ranking of our website.The ranking of our website depends on which keyword is using for our website.we can check which keyword is best for our website by using a tool called keyword planner.Keywordplanner tells how many members are using same keyword for searching in goggle.
ii.SEO OFF PAGE:
It is used for to give a link building for our website.it means to give a link outside of our website.The major factors of seo off page is link building,social media blogging etc.There are two types i.e
a.Internal Link Building: it defines linking different pages on same website
b.External BuildingLink: External link building explain in two types i.e Inbound link and Outbound link.
iii.Local SEO:
it helps our business be more visible in local serach results on google.Any business that has a physical location can benefit from local seo.
AFFILIATE MARKETING:
It involves earning a commission by promoting a product by another retailer.It uses payout models i.e cost per click,cost per load,cost per install and cost per scale.
SOCIAL MEDIA MARKETING:
Social media marketing is use of social media platforms to connect with audience to build your brand,increase sales and drive website traffic.The major social media platforms are Facebook,Instagram,Twitter,Linkedin,Pintrest and Youtube.
We are very much familiar with these platforms but the marketer had to make strategies to impress the customers with their ads. the way they present their ads is very important and the approach must be clean and clear. to keep their posts consistent, there are many tools available online. and secure their posts most frequently. and it's an easy way of marketing.
There are many more marketing tools
EMAIL MARKETING:
Email marketing is act of sending a message to group of people using email.It involves using email to sent a advertisements,business request and donations.
There are 4 types of Email marketing i.e
1.Email Newsletters:
It is one of the most common and popular email marketing compaigns.As a small business we use email newsletters to provide subscribers.it is important to add valve to your subscribers inbox; to do create engagement content and announcement about new product and services.
2.Acquistion Emails:
Acquision email help for small business acquire customers who have opted to receive your emails but have not yet converted to customers.Acquistion email are great way to lead to move lead through conversion funnel faster and grow your business.
3.Retention Emails:
Retention emails are used for small business,by sending a message requesting a feedback or an offer to subscribers who have not interacted with your business.Retention emails are very usefull email compaign stratergy that can help you keep your won hard customers.
4.Promotional Emails:
Promotional emails are great way to drive a sale, signup and new product offersing for small business.It includes offers that entice and encourage your target to buy anew product.By using promotional emails to reward engaged subscribers drive new product/services,with exclusive offers and cross sell products to your customers based.
Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. By implementing a successful email marketing campaign your small business can benefit greatly.
CONTENT MARKETING:
Content marketing is a marketing stratergy used to attract engage,retain a adiuance by creating a relavent articles,vedios and other media.It helps promote brand awareness and keep your business top when its time to buy.
MOBILE MARKETING:
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.
PROBLEMS SOLVED BY MOBILE MARKETING:
For mobile audience,mobile ranges is from ages 0 to 90(one audience).Everyone mobile user has a some mobile capacity.The trick is knowing how and when they use mobile devices.
BENEFITS OF DIGITAL MARKETING:
Now a days digital marketing has become hugely popular and everyone is searching for their requirements online and thet want their favourite company or place or restaurant to be online and easily accessible.
Some of benefits of digital marketing:
i. Easily access customers from the company.
ii. Exploring the company.
Iii.Easy to get promoted to a brand and good.
SALARIES FOR DIGITAL MARKETING:
Not all people who work in digital marketing will get the same amount of salary. there are different salaries for different professions.
Different job roles and different salaries depend on their work. some of them are SEO executives, SEO managers, social media marketers and so on. But the usual salary of a digital marketer is about 2.5 LCPA to 24 LCPA some time you can get more than that. It all depends on how you work.
