There is no doubt that the music streaming world was revolutionized by the entry of SoundCloud in the market in August 2007.
It is used by a whopping 76 million monthly users. More than 20 million music creators share over 200 million tracks on the online platform. The Berlin-headquartered platform offers music lovers monthly subscription plans costing around $8-$16. It follows a 55:45 business model.
The artist retains 55% of the revenue (including royalties) made from his/her music while an app like SoundCloud retains the remaining 45%. The SoundCloud platform also offers incentives like access to advanced statistical reports for every episode, consistent growth in the number of followers, direct interaction with fans, easy sharing of content, and unlimited hosting time.
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