Chemical suppliers & B2B brand abuse
Chemical suppliers like Evonik, Dow jones, Celanese, Eastman, and many more create value through product innovation and solutions. They've acquired status across territories then sell a multitude of products with other companies that depend in it.
Because of so many innovations, products, and markets, Business to business chemical suppliers end up being the target of ip infringements. Online threats include brand abuse by illegitimate sellers and counterfeiters. They are able to imitate your legitimate logo and ignore your ip legal rights, for example trademarks. They can also be free-riding in your ip legal rights, for example protected images, names, and terms.
Unscrupulous sellers frequently make use of the same online platforms and marketing tools because the original brands. They open shops, use internet search engine optimization, and advertise their products and services. And they've an aggressive advantage since they don't incur R&D costs, don't adhere to rules, and also have no quality standards and brand-building expenses.
Whenever a brand has produced value, you will see individuals who use it for his or her gain. Counterfeiters recognize the need for your logo and make use of your name on poor-quality products, damaging your revenue and status. The simplicity of copying an inventory and selling counterfeits as legitimate products online motivates counterfeiters. They're also drawn to our prime profits and comparatively low risks.
Counterfeits may damage your revenue in many different ways. They remove sales, they are able to drive prices lower, so when unsuspecting customers receive poor-quality products, they affiliate all of them with your brand.
In 2018, a person purchased a product alleged to make by Evonik from your web store. Fortunately, he suspected the product wasn't legitimate and contacted Evonik. The merchandise switched out to become a fake.
Online Business to business may be used to create superior customer experience and customer support that provides chemical suppliers an aggressive edge. In certain segments, customer experience is often as essential as additional factors for example cost.
Customer experience shouldn't be impacted by illegitimate sellers that let it rest your decision to fix. On the other hand, online trade should simplify and streamline customer experience at all the transaction.
