The digital age is involved in the use of social networks, since they are effective communication channels to reach the masses, disseminate content on different topics and promote products, brands, or services.
For this reason, media figures such as influencer marketing or influential marketing emerge, resources capable of capturing and retaining attention through social networks.
In communication and advertising, when looking for a person to work on these axes with the brand, three pillars are considered: credibility, because it allows the internalization of the message; attraction, to stimulate identification; and power, which facilitates acceptance. That role was assumed, mainly, by journalists and celebrities. However, in recent years, a new figure has appeared: the influencer.
Indeed, the influence of social networks and online marketing tactics mediated by influencers constitute showcases and promotes brands, turning them into media leaders. These seek great platforms so that people can see them, communicate and increase conversion possibilities.
A successful influencer is a person with a credibility regarding a specific topic and a presence on social networks, so he transcends, exerting influence on the media communities in which he participates, becoming an attractive prescriber.
Being a nano influencer India is a profession that is becoming more important every day, since it contributes to the growth and positioning of businesses, brands, or services in the online environment.
If you are attracted to communicating and influencing through your networks and you are wondering from how many followers you are an influencer, here we share tips, and tools and tell you where to train. Go ahead and find out how to become a successful social media influencer.
What is the role of an influencer?
An influencer acts as a prescriber, or spokesperson for a brand, product or service on social networks. The multimedia content, blogs, and comments that it publishes allow it to attract followers, inspiring them to carry out actions, acquire, buy, use what it suggests or recommends, thus making people familiar with and identify with the brand, product or service.
Thus, influencers generate a positive reference impact on digital communication channels, providing innumerable benefits, reducing the positioning of the product that is the object of the advertising content and motivating its consumption.
The influencer must have credibility, and legitimacy to speak about a product or service, generate trust and connect with their audience. Therefore, it is necessary to determine what type of influencer connects with the brand and digital strategy, according to their values, style, research, tone, personality, affinity and familiarity with the identity of the product.
In addition, it must engage with a potential quality audience on the subject that includes the brand, product or service that is the object of the campaign, generating a high rate of interaction.
A game of trust and credibility
As a form of marketing, micro influencers agency on credibility. Businesses that employ influencers in their marketing campaigns gain credibility with their target audience by having the influencers' opinions on the brand's merits heard before the product or service is introduced to the market. Consumers are more inclined to purchase a product if an influential person endorses it.
