Building new analytic applications based on new data categories is what big data is all about. It assists in providing better customer service and gaining a competitive advantage.
BIG DATA CONSISTS OF 5VS- THE EXPONENTIAL GROWTH OF DATA-VELOCITY, VARIETY, VOLUME, VIRILITY AND VALUE.
All big data is not alike, so Hortonwork has subdivided these bits into five distinct data categories: social media; server logs; Web clickstream; machine, and geolocation.
Ways to Use Big Data:
- Using filters to separate important messages from background noise
- Tracking changes in message volume:
- Incorporating tools that automatically track sentiment
- Choosing software that filters out irrelevant reports
For businesses looking for ways to rely on Big data to make better decisions:
Data can inform decisions. While business managers require instinct and knowledge, data should be a constant driver for action.
Read More @ https://ai-techpark.com/the-use-of-big-data-in-businesses/