Retail with better Customer Engagement
What does a customer want? Businesses that answer this question can mark out the best customer engagement strategies. Customers interact with brands on various channels such as social media, IM platforms, videos, or even websites. They expect quick responses and personalized service. The variety of channels has made the process of interaction and engagement tedious.
Adding tech to retail changes the company-customer dynamics. With advanced data analytics and customer data platforms, companies manage to draw a 360-degree view of their customers. While doing this, violating customers’ data privacy and transparency can negatively affect the brand image. And so, maintaining customer loyalty becomes a competitive task for even larger retailers. As marketing professionals and decision-makers, you will understand the impending factors of modern customer engagement in the retail industry.
Prerogatives of First-Party data
As data privacy laws become strict, large corporations have set the date for fading third-party data. Now, the holy grail of customer insights is first-party data. Retail businesses should leverage platforms that use first-party data. These platforms will equip the teams to access real-time customer data for behavioral automation and intuitive approaches.
