According to IMARC Group’s latest report, titled “Digital Marketing Software Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” Offers a comprehensive analysis of the industry, which comprises insights on digital marketing software market.
The global digital marketing software market reached a value of US$ 56.6 Billion in 2021. Digital marketing software assists in automating tasks, including finding a target audience, generating reports and analytics, creating landing pages, and performing promotion techniques. It relies on social media platforms, websites, and instant messaging (IM) to improve customer engagement. As it is cost-effective and scalable, digital marketing software finds application in various industries, including media and entertainment, telecommunications, education, and healthcare.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Market Trends
Rapid digitization, increasing penetration of high-speed internet, and the growing use of social media websites are among the major factors bolstering the market growth worldwide. In addition, the rising focus of small and medium-scale enterprises (SMEs) on improving brand awareness and analyzing consumer behavior in real-time is leading to the widespread adoption of digital marketing software. Apart from this, the emerging trend of online shopping on account of the easy availability and convenience offered is catalyzing the demand for digital marketing software. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts, and new products, which is contributing to market growth. Looking forward, IMARC Group expects the market to reach US$ 141.7 Billion by 2027, exhibiting a CAGR of 16.4% during 2022-2027.
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The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.
Breakup by Solution:
- Customer Relationship Management (CRM)
- Email Marketing
- Social Media
- Search Marketing
- Content Management
- Marketing Automation
- Campaign Management
- Others
Breakup by Service:
- Professional Services
- Managed Services
Breakup by Deployment Type:
- On-Premise
- Cloud-Based
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises (SMEs)
Breakup by End Use:
- Media and Entertainment
- Manufacturing
- Retail
- BFSI
- Information Technology
- Healthcare
- Others
Breakup by Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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