Digital marketing is the most effective way to reach your target audience and drive measurable results. The catch? Marketing budgets are tight, and marketing teams are stretched thin. Finding free ways to learn about the best practices in digital marketing is crucial so you can squeeze every dollar a little bit harder.
In this blog, you will discover the top free online courses on digital marketing that you can start right now — no prior experience or degree is required. These free courses are self-paced, interactive, and cover a range of topics on digital marketing, including SEO, PPC, social media, analytics, etc.
Each course has a recommended time commitment and a prerequisites section, so you know what previous knowledge you need before starting each class.
Introduction to Digital Marketing
Digital marketing uses online channels to attract, acquire, and engage customers. It involves strategic marketing techniques that use digital technologies to find and reach potential customers for the seller’s products or services. This can be accomplished through various tools, such as social media, paid search marketing, content marketing, including blogs, search engine optimization (SEO), e-commerce, and email marketing.
The essential advantage of digital marketing is that when compared to traditional marketing, it can be lower in cost, more time efficient, and has a higher potential for ROI. The potential disadvantages are that digital marketing can be more challenging to measure than other forms of marketing and may require more advanced analytical skills to track results.
What Digital Marketing Course to Choose
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Digital Marketing in Asia:
This free online course is designed for executives, entrepreneurs, and marketers in Asia who want to improve their company’s digital marketing efforts. This course will teach you the latest trends in digital marketing, the best practices for driving online conversions, and how to utilize data-driven insights for a more effective marketing strategy.
The course has five lessons, each with a recommended time commitment of 1 to 2 hours. This digital marketing course for Asia is designed for business leaders and marketers who want to learn the latest trends in digital marketing.
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Google Adwords Certification Course:
Google Ads is one of the most popular online ad platform businesses of all shapes and sizes. Many people are turning to it as an alternative to other paid marketing channels such as Facebook Ads, Google Display Network, or even organic search. This free online certification course for Google Ads will help you understand the different ads available, like standard text ads, image ads, or video ads.
As you progress through the course, you will learn about conversion optimization, landing pages, and best practices for campaign structure. The course has six lessons, each with a recommended time commitment of 1 to 2 hours. The Google Adwords certification course is designed for beginner marketers looking to learn more about Google ads and drive more traffic to their sites.
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Web Marketing Basics- SEO and SEM:
This free online digital marketing training course is designed for beginners looking to understand better SEO, its role in digital marketing, and how to do it properly. The class is an initial introduction to SEO, not a deep dive into each topic. You will learn the importance of SEO as a marketing channel, how to evaluate/improve your website’s SEO, how to differentiate between SEO and SEM, and what you need to keep in mind while creating content.
This course is designed for marketing professionals, content marketers, brand managers, or anyone who manages a website responsible for content creation and looking to gain a better understanding of SEO. The course has five lessons, each with a recommended time commitment of 1 to 2 hours. This SEO course is excellent for beginners who want a high-level overview of SEO but need a gentle introduction to the topic.
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Google Ads Advanced Certification Course:
This course is designed for experienced marketers who want to improve their Google Ads campaigns through in-depth analysis, best practices, and campaign optimization. Certified Google Partners teach this Google Ads certification program with experience helping businesses of all shapes and sizes grow their online presence.
This course has five lessons, each with a recommended time commitment of 2 to 3 hours. You will learn about the various campaign objectives, like generating leads, driving traffic, or increasing clicks, how to structure your ads, and how to set up conversion tracking. The course also helps you identify problem areas in your current campaigns and provides actionable recommendations to improve your ROI.
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Paid Advertising Strategies- PPC, Display, and Retention:
Paid advertising is a critical component of any digital marketing strategy. The majority of the world’s top brands have advertising budgets that are primarily focused on paid channels such as search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC) campaigns.
This course is designed to give you the foundation for paid advertising strategies such as pay-per-click (PPC), display, and retargeting. You’ll learn to manage accounts, create ad groups, structure ads, write ad copy, and set bids. Plus, you’ll learn the best practices in paid advertising. You’ll go through real-world examples and walk away with the knowledge to create and manage successful paid marketing campaigns.
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Social Media Marketing Strategy:
Social media has become a top priority for businesses looking to create a brand presence online and engage current customers. However, creating a Facebook or Twitter account and posting a few times a week is not enough. This course will help you develop a strategic social media marketing plan and create a successful social media presence for your business.
You will learn how to create a social media strategy, identify your target audiences, and choose the right social media platforms for your business. And you’ll walk away with the tools to successfully manage your social media accounts, create engaging content, and measure your social media efforts to maximize your return on investment.
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Data-Driven Marketing with Analytics Platforms:
The ability to track and measure your marketing efforts is crucial for success. Whether you’re running a paid or organic campaign, it’s essential to have a strategic plan that includes a hypothesis and the data to prove your hypothesis right or wrong. This course is designed to help you understand the importance of data-driven marketing and the different analytics platforms you can use to track your marketing efforts.
You’ll learn to use Google Analytics and Adobe Analytics to track your website’s traffic, determine conversion rates, and measure your ROI. This online course is also a great resource if you want to learn more about Google Analytics and how to use it to track your website’s traffic, determine your conversion rates, and measure your ROI.
What are the benefits of taking these courses and certification programs?
If you are looking for new ways to stay relevant in your industry or if you are looking for a career change, studying at a digital marketing institute is a great option. Digital marketing is one of the fastest-growing industries, and it is expected to grow by 50% by 2020.
As this industry grows, there is a greater demand for skilled professionals who can leverage digital channels to acquire customers and drive revenue. With the proper training and certifications, you can position yourself as an expert in digital marketing and make a name for yourself in this industry.
Wrapping Up
The digital landscape constantly evolves with new tools, technologies, and best practices. Marketers must stay up-to-date with the latest trends and developments in their field. This list of free online courses on digital marketing is a great place to start. Just look at the topics above and find a course that interests you. And when you’re done with your course, be sure to look for new ones so you can constantly learn and stay ahead of the curve.
