Is your eCommerce Conversion Rate declining despite your best efforts? Are you having trouble optimizing your website for higher conversions? If that's the case, you have come to the right place.
Following the massive increase in online sales in recent times as an effect of the 2020 lockdown, Indian consumers are expected to take this to the next level. According to speculation, online sales will reach up to £120.48 billion by the end of 2022.
1. Provide an Impressive yet Accurate Preview of Your Products
One of the major concerns when shopping online is that customers cannot physically inspect or touch the products before making a purchase decision. That is why it is critical to provide them with as much information as they require to understand your product and make an informed purchase decision. This ensures that they have a positive shopping experience with your brand. Using high-definition images and videos of your products is one of the simplest ways to accomplish this. Furthermore, for products such as shoes, makeup, and glasses, you can include virtual try-on tools on your product pages.
2. Make Your Website Easy to Navigate
This may seem obvious, but it is critical if you want to improve your eCommerce conversion rates. In today's eCommerce environment, having a fast and well-designed website is essential for increasing conversion rates. Make sure you have all of the necessary tabs, such as "Home," "About Us," "Shop," "Contact Us," and so on. They make it easier for customers to navigate your website. Furthermore, it allows them to get to know your brand and business before making a purchase decision. Furthermore, ensure that you have an easily accessible search bar so that customers can search directly for the products they want. Users may become irritated sifting through content if there is no search bar.
3. Make Use of C2C (Consumer-to-consumer) Marketing Strategy
C2C marketing is a marketing strategy in Magento marketing services in which consumers learn about brands from people they trust, such as family and friends. While marketers and advertisers are seen as paying to promote your products, recommendations from existing customers are seen as more trustworthy and genuine.
4. Meet Your Customers
With the growing popularity of social media, most customers now interact with brands through their social media accounts. Giving them the option to shop directly from their social media gives you a great opportunity to increase your conversions. Set up your Instagram store, which is a wise decision. In this way, you can take advantage of Instagram's growing popularity and usage. It is one of the most effective ways to attract new customers and boost your conversion rates.
5. Keep the Checkout Process Simple and Short
It should come as no surprise that nearly 68% of online shopping carts are abandoned due to underlying causes such as complicated checkout processes, account creation requirements, additional checkout fees, and a few others. A lengthy checkout process can easily exhaust a customer, leading them to abandon their cart and exit the process without making a purchase. Worse, the shopping cart abandonment rate can reduce your conversion rates to unimaginable levels.
Wrapping Up
No matter how hard you try, increasing your eCommerce conversion rates cannot be done overnight. That is why you must remain consistent and continue to monitor the performance of your website. All of the tips listed above will assist you in increasing your conversion rates.
If you've been struggling with your site's performance for a long time and nothing seems to be working, don't hesitate to contact Magento India. Whether it's eCommerce store development or conversion rate optimization, you need to be careful about choosing a proper platform.
