The transcription process entails the conversion at speed in an audio file into written text. The transcription process is carried out by human transcriptionists, automatic speech recognition (ASR) technology, or a combination of the two. With the rise of video marketing strategy, the stakeholders are increasingly leveraging transcription to make their videos more engaging and accessible. Transcriptions help add more value to your video and the SEO benefits. It enables the search engine to crawl through your video's transcribed content to rank it on the search engine result pages (SERPs).
The marketing landscape is essentially customer-centric. Thus, businesses must prioritize customer demand, experience, and satisfaction to gain a competitive edge. Optimizing their video production strategy by including the correct elements will help them gain favorable responses, attract target leads, and pull them into the sales funnel. Transcriptions help improve your video's multisensory experience and prioritize user experience. It provides the users with the flexibility to consume the contents of the video conveniently.
Automated Transcription
You can use advanced tools and technologies to quickly transcribe a video online. The technological advancement enables the automatic transcription tool to generate text scripts from audio files with greater accuracy and efficiency. Manual transcriptions are a tedious, costly, and time-taking process. It requires you to divide a video into various segments, which are then forwarded to multiple paid transcribes to produce the textual content effectively. In contrast, automated transcription tools can create electronic text fast, more affordably, and with quick turn-around time.
The Importance of Timecode
In the video transcription process, adding timecode and time-stamps are crucial. Timecode helps measure time by dividing the video into frames and sub-frames. It helps find specific scenes within a video. Timecode facilitates logging file organizing to make the search for particular elements easier. Timestamps are tags within a transcription that helps identify the exact point where the given text was spoken. Timestamps help match up transcription text with a particular scene.
Benefits of using automated transcription software
There are various uses of integrating transcription software in the video production platform. Some of the widespread benefits include:
· Prepare for the future of video marketing: The prolific growth of video marketing in the age of digitization requires you to optimize it for the end audience. Incorporating transcripts is essential to make your video more engaging, effective, and memorable. It can help you drive more traffic, attract leads, and open avenues for growth.
· Global outreach: Once you transcribe your video, you can translate it into preferred languages to enter the global market. It enables you to localize your video and bring it more business opportunities. The transcribed video content allows you to create subtitles in foreign languages easily.
· Increased SEO traffic: The search engine crawlers can easily crawl through your transcribed video content, index, and rank it. Transcription provides them with the data to infer the content, locate your branded keywords, and rank it, improving brand visibility.
To Conclude:
Thus, video transcription will help to improve your video’s value, delivery, and ranking. It enables you to provide your video with a competitive edge to boost your product or service’s receptivity in the market.
