Top Digital Agency reported that around 64% of small-sized businesses have websites in the year 2019. While this is impressive, it deserves to be substantially greater.
A website can bring many benefits to your business , such as an increase in authority, more number of visits, and greater sales.
If a business decides that they'll need a website they should think about the best way to create the website. For many companies that means switching to one of the more well-known platforms on the market today: WordPress.
One of the most important decisions to make when designing the WordPress website is selecting the right theme. There are two options: to select a pre-designed template or to work with a company that develops themes to design a custom theme. These are just a few of the most important reasons creating custom-designed themes is the best alternative in this situation.
The ability to be unique is among the most significant benefits of a customized WordPress theme. Utilizing a pre-made, unaltered template is among the most effective ways to not end with a template that is cookie-cutter.
According to the Hosting Tribunal, about 661 new WordPress-powered websites are launched each day. A customized WordPress theme could be a huge help to help your business make a mark in the market.
Shortened Development Time
Many companies believe that the use of a pre-made template is the most efficient choice. Since everything is already ready for use. But, these templates could create more work for developers.
This all comes back to the necessity for the company to distinguish itself from the huge number of other WordPress websites that are available online. In the event that a template was employed in its current form, the site won't stand out.
Furthermore the template itself corresponds to a site's aesthetics that could not match the technical requirements perfectly. The inactive assets could clog websites, and missing assets may leave the site with no functions that are needed or create an unfinished look.
It is the case that templates need to be extensively modified to reflect the distinct design of the company that is creating the site. In the time needed to modify the templates WordPress developers will create a unique theme that better suits the business's needs and boost website traffic and exploring on behalf of the users.
Faster Load Times
Like I said, extra features that are tacked on to the template can make a website look crowded. However, the outcome of this suffocation isn't only an uninspiring website or one that has a poor design. A website that is overcrowded will be slower than an organized and well-designed one.
The speed at which websites load, both upon opening and when it is in use, has priority over two crucial elements. In the first place, users do not want to be stymied by the slow loading speed of a site.
If they go to the website and it fails to load, they're likely to leave the page more quickly. According to Unbounce's data, the average site loads in around 15 minutes.
Although this isn't the standard, users who have a load time of less than five seconds will likely to spend 70 percent or more of their time on the site as opposed to a site that takes longer to load.
Second, the loading time of a site affects the SEO. This, also known as SEO is a reference to how highly your website's ranking will be when you type in a pertinent query on the search engine.
The higher a website's assessed, the better it will rank in a search engine. The more prominent the website appears in search results, the more likely it will be to be able to attract visitors.
SEO is determined by various factors like its quality, the design of the website and the content's language but also performance assets such as speedy loading times are an integral aspect of it too.
Custom Themes Are Easier to Update
If developers make use of the template theme and are unable to modify it, they'll struggle to modify the theme over time. However the custom themes are more flexible to edit and modify.
Editing the template's theme might seem easy in concept, however, it's an extremely difficult task. As we've explained earlier, custom-made themes can be a faster selection. Apart from being quicker the characteristics make the custom themes more flexible.
This is crucial in the long run , because websites can't stay the same for long. It has to be maintained regularly in order to keep pace with the development of the company and the needs of users, and new technology.
If you have a theme that is custom web developers will have a much simpler time adapting their website to meet the needs of the business as time passes.
One of the main disadvantages of blanket technology such as WordPress templates is that these usually contain flaws that are widespread.
Also, if the template is vulnerable to a security hole or flaw in its program, each site that utilizes the template must modify or patch the template to fix these bugs.
Additionally, custom WordPress themes designed for WordPress websites do not have the normal restrictions. They are designed with security and high performance in the mind. They can be modified with a much faster and easier manner than a template.
Therefore, if your business discovers a flaw with the design of your website after launch, it's likely to be addressed instead of allowing the flaw to fester and disrupt the performance of the website and the users' experience.
Added Benefits of WordPress Development Services
When it comes to constructing the custom WordPress theme, it's not likely to be an internal job. Instead, the business will require the help of WordPress development companies to design themes. The good news is that these services offer the advantages of their own in addition to the obvious advantages of having a customized theme.
First, WordPress development services can help ensure that projects are on the right schedule. Through design they have a structured approach to development.
In addition to the step-by-step method of development, having a professional team can assist in emergency situations. Instead of having to attempt to pick up the pieces after a catastrophe like a website crash or your business going down, you can seek out professional assistance.
Making the effort to collaborate with a WordPress development team to create an individual theme instead of using a template can bring a lot of advantages in the short-term as well as in the long run. The team will not only offer expert assistance and advice, but the customized theme will also give your website rapid performance, reliability and scalable design starting from the very beginning.