It is significant for you to turn the Instagram algorithm in your favor, in order to get the maximum amount of Instagram likes monthly - whether you are an influencer, a creator, an internet marketer or anyone who is trying to do something through the platform.
The key to ensuring your success is to understand how the Instagram algorithm works while you use Instagram to showcase and promote your product or your service. It is quite common to think that being successful through Instagram is a matter of chance or even luck, that perhaps one day, one of your posts will blow up and go viral.
The Everchanging Algorithm.
We are pretty sure that you have heard of that word so many times, over and over again, from people around you, and the word “algorithm” is common with more than one platform - Google, Facebook, Twitter and so on. The algorithm, if simply put, is the way social media platforms work around circulating content, which changes as years come and go.
With its new algorithm in place, Instagram will prioritize the type of content according to how users like it, for example, if you have searched for something a lot, or if your followers likes, comment on, or see certain posts, you are likely to see those too, because the algorithm assumes that you might like to see that too, and honestly, they get it right most of the time.
How the algorithm has changed now is that, you might notice that yours and your friends discover page feeds might not look the same, because it has been customized by the algorithm to suit your preferences.
Instagram’s Explore Page
The Explore page, or the discover page is another role player in how the algorithm works. Your explore page will likely vary according to the type of content Instagram thinks you like to see.
This is where you are very likely to come across content from users that you do not follow but enjoy looking at content from them, and this is where you must make it to if you are trying to make it big on Instagram.
How does the algorithm work for entrepreneurs and influencers?
If you are looking for organic traffic to be directed towards your profile, whether you are a web creator or run some type of an online business, trying to sell your services or your products, then obviously Instagram is a great place to start.
Since Instagram has billions of users world-wide, you have a lot of potential for attracting a new number of customers each day. As someone trying to make it big on the platform, the key to being successful is knowing how your target audience works.
Now, your target audience can be anywhere, they are not necessarily just your followers. By anywhere we mean the audience that is using the Instagram application everyday, but aren't aware of your page, you need to make sure you use the right tools, the right tricks, to turn these users into followers, and eventually, loyal customers if you are a business.
Finding Your Niche Related Strategy.
Your marketing strategy matters a lot in how you reach your targeted niche. By this we mean, the strategy which will will get your products and services sold, generate a decent amount of traffic towards your page, has to be suited to your niche, for example, if you are an artist trying to sell your art work, there is a high chance your art won’t sell if you are incorporating a strategy a make-up artist would.
There are tools that Instagram has which you use to make the algorithm work in your favor. These tools are the Instagram ads and analytics. Through Instagram ads you can make your post get the best placement on the platform that you desire.
To get the ideal engagement rates, many go for companies like SocioTraffic to buy monthly Instagram packages and other services, but the main issue with buying these services is that there is a high chance these followers will be for vanity purposes only and won’t reflect positively onto your account.
The thing is, you need to find the competition, identify the right hashtags and implement your strategies wisely, to get the best possible engagement rates on your content.
