Survival - “What can we do today?” “Which small changes can improve engagement?”. “How will our customers want to interact with us going forward?”.

Survival - “What can we do today?” “Which small changes can improve engagement?”. “How will our customers want to interact with us going forward?”

There are brands, and we call them cult brands, the followers of the brand are always willing to go to any extent. The millions of people who wait outside the Apple store or those who watch the entire launch presentation they are the believers of the bran...

With the gap created by the setback in China, "India will now be looked upon as a short to long term option and sectors like Carpets, furniture and handicraft stand to benefit, with a growth of about 10 -15% in exports.

To give our brand every advantage within the competitive arena, we must ?rst establish an identity that is unique and compelling to our customers.

To give our brand every advantage within the competitive arena, we must ?rst establish an identity that is unique and compelling to our customers.

There are organisations in various stages of their existence. Following are the five stages of their business, and they can bank on the growth strategy accordingly.

Brand Development: A brand is not a logo. A brand is much more than a design form. It connotes a perception, a trust, and a belief system that guides employees and customers towards a compelling future.

Brand Development: A brand is not a logo. A brand is much more than a design form. It connotes a perception, a trust, and a belief system that guides employees and customers towards a compelling future.

A logo is not your brand, because a logo can only help differentiate between entities but cannot impart its perception.

The expectation of people working in companies has changed, from the era of mass unemployment to an abundance of choices available today.

We work with our clients from ground zero

Account-based marketing is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market, and employs personalised campaigns designed to resonate with each of your key account.

Due to lack of sales and marketing alignment and a wide spread focus, revenue generation and gaining customers from larger accounts becomes a challenge.