With over 1,700,000 online stores, Shopify is one of the most popular e-commerce platforms in the market. It is popular because it lets you create an online store within a few clicks.
But with so many users it becomes challenging to grow your online business. Here are some ways to beat the challenges and get noticed to your audience.
Sell a Range of Different Products
Try to sell range of products as much as possible if you want to grow your business in this competitive world. Best example of this is Amazon. Amazon is very concerned to sell the range of products to be on the top of competitors. To prove this statement, Amazon sells more than 12 million products which has helped them to generate net revenue of $380 billion in 2020 from $280 billion in 2019.
But Amazon is a big fish in the e-commerce ocean, so selling a range of products can be beneficial for it but not for everyone. Chances are if you try to capture everything, you can end up with nothing. To ensure this doesn’t happen you can stick to your niche. Let’s take you own an apparel store. You should sell a t-shirt, shirts, jeans, and other garments to men and women.
Offer Product Customization
In the business world, customers are the ones who drive demand. And today customized products are high in demand. As per this report, 20% of customers are even ready to pay 20% more for personalized products.
This creates an opportunity for you to offer product customization and grow your Shopify store. For example, you have an apparel store, so you can sell customized t-shirts because everyone loves t-shirt as they are simple yet attractive. To offer customized t-shirts you can integrate the t-shirt design tool or Shopify product designer in your Shopify store.
Market Your Brand Through Social Media
Imagine a platform where you have half of the world can see your products, wouldn’t it be amazing! Social media makes this possible with 4.55 billion people on various social media platforms like Instagram, Facebook, Twitter, Tik Tok, Pinterest, Snapchat are some of the popular social media platforms. These platforms have the user base in millions and billions.
So instead of waiting for the customer to come to your door, you can connect and engage with them. For this, all you need to do is create an account and start uploading the content.
But in this process, you should be aware of your target audience. This means to whom you are going to sell the product as you can’t sell the products to all the people around the globe.
Optimize Your Online Store
Be it optimizing your store for search engines or for multiple devices both are very crucial. Search engine optimization(SEO) is one of the freeways to rank your online store on the search engines. That means it is a fight to be on the first page of the search engine.
If you are not concerned about the SEO then you can lose your potential audience as 75% of people will only stick to the first page of the search engine.
To make your SEO journey easy here are some tips:
- Try to keep image less than 70 kb
- Use the keywords in your content
- Install the SEO plugins for the SEO suggestions
- Create unique content instead of plagiarising
- Write SEO friendly text for the image
- Images and videos should be mobile friendly
Don’t Hesitate to Invest in Paid Ads
63% of people are likely to click on the paid ads on Google to look for the item they want. That’s huge! Also depending on how popular your industry is, it can bring you a lot of customers with fewer headaches.
Not only this, but you can also track the Key Performance Indicators (KPIs) to determine what has worked for you and what has not. You can use this data and optimize your ads further for a better return on investment (ROI).
Offer Knowledge Regarding Your Products
Let’s take you have an online store that sells technological or healthcare products. So, it can be possible that your customer has a requirement for your product but doesn’t know how it works.
So, publishing blog posts and knowledge base articles related to your products will give a better idea to your customers. This also shows that you care for your customers as you are offering unique value and not trying to sell every time.
Conclusion
Hope the above tips will help you to grow your online business. Firstly, you can try to sell the range of products to cater to a bigger audience. Also, you should not forget your target audience else you will end up getting less sales.
Apart from that, you can offer customized products to stand out from your competitors. For this you can take help of the tools like t-shirt design tool or Shopify product designer. Such tools enable the customers to customize the products in their way which is a key growth factor for your business.
Article Source : https://fnetchat.com/read-blog/48217_bookmark-these-6-tips-to-grow-your-shopify-store.html
