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What are Digital Marketing Skills in Demand?
What are Digital Marketing Skills in Demand?
Over the past years, companies across industries have digitized their operations and processes. Even now, businesses are using artificial intelligence to streamline workflows and supply chains.

Over the past years, companies across industries have digitized their operations and processes. Even now, businesses are using artificial intelligence to streamline workflows and supply chains.

While some colleges, universities, and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators struggle to provide the essential skills students need.


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In this article, we explore some digital marketing skills which are in demand nowadays. 

Search Engine Marketing

These are some most important skills for Social Media marketing are:

  • Ability to map user life cycle journey across both organic and paid channels

  • Know how to analyze performance data and make data-driven decisions

  • Having a creative mindset and skills to develop engaging content

  • A sense of how to build and engage communities

  • Learning how to implement conversion tracking and identify explicit attribute models 

  • Know how to collaborate with influencers or customers to drive user-generated content

Social Media Marketing Courses 

If you are looking for a Digital Marketing course and want to take your social media skills to the next level. There are some courses for Social Media Marketing in 2021 are:

  • DigitaLearn - Digital Marketing Academy

  • Facebook Blueprint

  • HubSpot – Social Media Academy

  • Udemy- Social Media Mastery: Paid Performance

  • Udemy – Social Media Marketing: organic  

Search Engine Optimization 

These are some important skills for Search Engine Optimization are:

  • The ability to analyze performance data benchmarks and strategies 

  • Proficiency in local SEO

  • An understanding of new practices as updates continuously evolve

  • Ability to write captivating content that can be used to improve on-page rankings

  • Technical skills to create schema markup, sitemaps, and process redirects

  • Practical skills in building site back links

Social Engine Optimization Courses

If you are eager to start learning the fundamentals of SEO or are willing to take your existing skill to the next level, I have recommended checking out great resources.

 There are some SEO courses in 2021 are:

  • DigitaLearn – SEO Training Academy

  • Moz academy

  • HubSpot's Free SEO training course

  • Udemy – SEO 2020 complete SEO training 

Content Marketing

These are some important Skills for Content Marketers. 

  • Strategic Thinking - Evaluating business goals and formulating an effective content strategy to achieve these results.

  • A data-driven mindset helps to evaluate the true value of each piece of content that adds real value to the business.

  • Content research, including; keyword research, competitor analysis, traffic forecasts

  • Competency in creating content across different formats- written, video, and audio content 

Content Marketing Courses

If you like writing and creativity, you can go with a content marketing course.

There are some Content Marketing courses in 2021 are:

  • Ahrefs- Blogging for Business

  • LinkedIn Learning – Content Marketing Courses

  • Coursers- The Strategy of Content Marketing 

  • HubSpot Academy – content Creation Courses  

Data Analytics 

These are some important Data Analytic skills for Digital Marketers are:

  • Proficiency with data visualization tools 

  • Understanding of how to properly organize and store unique data points

  • Proficiency with querying language like SQL

  • Ability to draw unique insights from diverse data sets 

  • Knowledge of how to integrate cross-platform event tracking tools when measuring conversion goals 

Data Analytics Courses for Digital Marketers

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With the increasing demand for highly specialized data analysts, new resources have flooded in helps you gain momentum throughout the landscape. From using specialized tools like Google Analytics to learning how to query large data sets, there is something available for everyone.

There are some marketing analytics courses in 2021 are:

  • Udemy- The Complete SQL Boot camp 

  • LinkedIn Learning – Analytics for Agile Marketers