The purpose of this paper is to investigate service quality of e-commerce Services in online
platform and their contribution on e-business promotion. Design/methodology/approach – The
online survey was performed on a survey portal provided by Max Digital Academy Services .
Findings – The findings of this study suggest that information quality and online service quality
were the key determinants for user satisfaction and sustainability of e-commerce technology.
Research limitations/implications – Research opportunities of and e-commerce area are fruitful
and important for both academics and practitioners. Practical implications – The findings on
online service quality of e-commerce technology will be useful for current management practice
such as making business policies and strategies and sharing information to managers and
organization leaders. This study can be used for e-commerce Services operators wishing to
enhance the competitiveness of their Websites in the highly competitive online market.
Originality/value – E-commerce is considered an excellent alternative for individuals and
companies to reach new customers. Service quality delivery through Internet is an essential
strategy to success, more important than price and web presence. The e-commerce Website has
been identified as having a significant impact on business activities in solving the geographical
problem. A number of performance problems have been observed for e-commerce Websites, and
much work has gone into characterizing the performance of web-servers and Internet
applications.
Information quality has Significant impacts on Customers perceived relationship quality but with
a lower path coefficient than that service quality. providing complete ,accurate ,updated and well
formatted information is thus important for maintaining good relationship with customers
.finding from this research also have practical implications. First user customer .Finding from
this research also have retention. Promoting customer trust is thus important in e-commerce.
Second, information quality is confirmed to be an important factor in promoting Customer
commitment and, thus, should receive sufficient attention from practitioners . Third , providing
high quality Services and usefulness in an effective way to maintain high quality relationship
with customer . System quality , on the hand does not contribute to customer pereceptions of
there relationship with the marketplace practitioner should therefore focus on providing high
quality services and information instead...
