Digital media and marketing solution | Nymble agency | Orange county
What if you had the ability to target shoppers in real-time at any retail outlet in the country? Digital Shopper Marketing allows brands to connect with their target audience based on shopping behavior. We reach shoppers in spaces and places that directly impact their path to purchase.
Our team of digital strategists understands today's fiercely competitive digital market place, and employ custom strategies designed to empower consumers with an experience that is personal, relevant and seamless
Nymble Agency offers a variety of turnkey sweepstakes and instant win games which provide strong consumer engagement, retail leverage, and data collection. Our team will manage program fulfillment, official rules (based on state law requirements), and affidavits. Below is a list of our platforms:
Nymble Agency will help you take your national brand and connect locally with your ideal consumers. We bring this strategy to life by leveraging local events, social media, hyper-local digital billboards, consumer/trade engagement programs, and print media.
Nymble Agency creates custom consumer-trade engagement programs intended to organically influence consumer behavior and increase trade connectivity. We develop highly effective programming driven by multimedia and local activation teams. Social media sweepstakes and contests are often used to garner valuable customer data and drive brand loyalty.
We vet and hire brand ambassadors to educate and engage targeted consumers and influence buying trends. Our ambassadors are chosen based on authentic and strong social media presence and their proven ability to cultivate organic behavior change and simultaneously respectfully represent the brand.
Our national network of alternative and lifestyle newspapers and magazines in major markets throughout the United States enables Nymble to secure the best rates and preferred placement for our clients.
Where the physical and virtual paths collide, event marketing is a pivotal asset of a marketing strategy to leverage in-person brand engagement. Nymble helps our clients develop or sponsor events to create real-life experiences for their targeted demographic.
As the cannabis industry continues to explode there is an increasing demand for marketing platforms to reach this growing consumer base. Although there are many industry-specific regulations and limitations, Nymble has access to both traditional and non-traditional marketing vehicles that allow you to reach the sophisticated cannabis consumer. Below are the channels we offer for Cannabis:
The Challenge: Create an on-premise marketing campaign that drives trial and awareness for Modelo Especial through a month-long disruptive, experiential, and insta-worthy activation that supports Modelo’s “Fighting Spirit” brand campaign.
The Plan: Nymble created its very own Luchador wrestler to hit the streets and surprise unexpecting bar patrons with an impromptu Luchador demonstration and photo-op. Our Modelo Luchador drew a crowd for the bar and encouraged guests to grab an ice-cold Modelo Especial (or Negra if they preferred) and celebrate Modelo’s “Fighting Spirit” with him.
To drive social interaction and cultural topspin, we encouraged consumers to post their Luchador selfies for a chance to win tickets to a local music festival.
The Result: Nymble Agency executed the month-long Luchador campaign simultaneously across three target markets and a total of 24 of Modelo’s most important on-premise influencer accounts. We executed over 100 promotions, interacting with 6,000 consumers and helped Modelo increase sales in target accounts by an average of 40% over the course of the campaign.
Through everything we do, we advance and showcase the sources of creation and creativity.
“THE CULTURALLY CURIOUS” 18-44. M/F even split. Urban, discoverers, design-centric and conscientious capitalists
Sparking new ideas and possibilities in anyone who wants to experience more.
Inspiration on the outside. Hydration on the inside.
Bright, real, confident and unconventional
When Pepsi launched their new enhanced water, LIFEWTR, they chose artists to design a rotating series of labels on the bottles. One of the artists was an LA art student named Alex Lee. Looking for local amplification in a key market, Pepsi asked Nymble to develop a plan to help them leverage the artist in LA.
We created a campaign to drive awareness for LIFEWTR in LA, while also driving distribution and sales velocity at local 7-Eleven stores, where their main competitor dominated the enhanced water category.
We started by contacting the artist and publishing an interview in LA Weekly about his experience being chosen by LIFEWTR. During the interview, the artist described the excitement of walking into a 7-Eleven store near his house and seeing his art on bottles for the first time. In addition to print, we also posted the article on LA Weekly online channels and created a digital ad campaign, designed to reach LIFEWTR’s target consumers based on both demographics and behavior. We targeted consumers based attributes like visiting 7-Eleven frequently, following artists, or visiting virtual or physical art spaces.
The program was a hit for LIFEWTR, earning the local marketing team a national award. The locally relevant campaign generated click-through rates at twice the national average and we garnered over 1.9 million impressions with over 4,600 consumers engaging by click. Additionally, the local sales team was able to leverage the media and awareness to increase LIFEWTR distribution at 7-Eleven by 15% in the LA DMA and saw a 19% lift in velocity per point of distribution in the market.
To create a month-long, off-premise, integrated digital marketing program that would help drive sales and awareness around the Anchor Brewery Variety 12pk.
Nymble Agency planned a multi-channel digital, social, and sampling campaign to increase sales and drive shoppers back into Stater Bros. stores to purchase the Anchor Brewery Variety 12pk.
Our team created a 30-day mobile scratcher sweepstakes campaign. The mobile scratcher platform engaged the consumer with a gamification element that drove revenue and increased brand loyalty.
Unlike the outdated text-to-win platform, the mobile scratcher platform provides instant gratification to the consumer. In addition, the mobile scratcher typically increases engagement 3x more than the old text-to-win systems.
Using Device ID, we targeted and segmented shoppers to serve them the sweepstakes ads up to 9x throughout the duration of the promotion.
Through Facebook and Instagram ads, we targeted specific geographies to provide additional exposure and drive more engagement around the mobile scratcher.
Stater Bros. retailers hosted retail sampling events throughout the promotion to generate more engagement and to increase lift and velocity.
Stater Bros. sold out of the Anchor Brewery Variety 12pk within the first week of this promotion.
Stater Bros. reported a 47% increase in sales for the Anchor Brewery Variety 12pk during the course of the promotion. This custom campaign generated 2,854 entries for the VIP Anchor Brewery experience sweepstakes.
To drive lift and velocity of Sapporo beer at key chains including Times Market, Foodland and 7-Eleven in Hawaii.
DRH Media created a mobile scratcher sweepstakes to leverage brand assets and to drive consumer behavior. The mobile scratcher platform engaged the consumer with a gamification element that drove revenue and increased brand loyalty.
With the mobile scratcher platform, clients are seeing 3x more engagement than text-to-win platforms. Additionally, the mobile scratcher provides the consumer instant gratification, unlike text-to-win that could leave a consumer waiting weeks.
We also designed and provided the local sales team and distributors with custom POS collateral that increased engagement and interest into the sweepstakes.
Sapporo’s distribution increased by 93% in 7-Eleven stores during this 30-day promotion. 7-Eleven saw a 4100% increase year over year.
Sales for Sapporo increased by 38% at Foodland and by 48% at Times Supermarket.
DRH Media is dedicated to providing custom media & marketing solutions for all businesses, regardless of how large or small. We understand the importance of ROI, campaign management, and trust. Give us a call today for a free consultation to discover how we can help.
Offices in Orange County and Coastal North Carolina
949 519 0055
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