Customer service and marketing are two important and distinct departments of any business. The two departments are very different from one another. While one focuses on improving the experience, the other focuses on increasing sales.
However, in the era of social media and online reviews, businesses realize that the unification of these two departments is essential to achieve goals faster.
The unification of these two departments solves age-old problems. It keeps the customer service team updated about the promotions that the marketing team advertises. The marketing team is well aware of the customer service problem in the area they are targeting. This is on the human level. Wonder what you can accomplish by integrating a self-service portal with a marketing module? The result will be remarkable.
Hence, in this article, we will discover how businesses can integrate Dynamics 365 Marketing module with their Dynamics 365 portal. What results will it yield? Whether it’s the right choice or not.
Overview of Dynamics 365 for Marketing
Dynamics 365 Marketing is a marketing automation app within the Dynamics suite that allows businesses to execute various marketing campaigns, create personalized experiences, generate leads, align sales with marketing goals, get a 360-degree business view, and improve ROI using the required tools and features.
Microsoft Dynamics 365 Marketing offers various capabilities such as designing and delivering email marketing campaigns, creating landing pages, automated customer journeys, promoting, managing, and analyzing marketing events, built-in analytical dashboard, smart scoring, etc.
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