Around 80 percent of users claim that they never scroll past the first page of SERPs. This means that if your website is not ranking well, you will miss out on the majority of your consumers. It can be even more detrimental to your business if your competitors are making use of the right strategies whereas you are not taking any efforts at all. Hence, it is advisable to hire the best SEO Company in Los Angeles to optimize your website for search engines.
How to fix keyword cannibalization?
While SEO is important for website ranking, there are some things that should be taken special care of. Keyword cannibalization is one such issue that should be avoided. However, most people don’t even realize that it is a problem. It essentially refers to the issue that takes place when the pages of the same website end up competing against each other for valuable keywords. When different pages use the same keywords, it gets difficult for search engines to identify the relevant pages. This can result in an overall reduction in organic traffic to your website. One simple solution is to hire a leading SEO Company in Los Angeles that possesses expertise in the area and can easily avoid making such a mistake. The following are some ways in which your SEO partner can help you in avoiding keyword cannibalization:
Remove some web pages
Different web pages that might complete the same user intent or provide users with the same information, then it can result in keyword cannibalization. In such cases, you can combine the content from these pages into a single page. This can easily address the issue of keyword cannibalization. Moreover, this will help you in creating more informative pages with in-depth content. On the other hand, there might be some pages that may not add any value to your website or it might even become repetitive to include that content on some other page. It is advisable to get rid of such pages entirely. You can hire a Web Design Company in Los Angeles to avoid the creation of unnecessary pages in the first place.
Reoptimize Content
Go back through the old content and you can reoptimize this content so that you can fix the keyword cannibalization. Find out the keywords for which your web pages already rank well and then try to find opportunities to make use of the right keywords that you may have missed. Make sure to differentiate the content that you reoptimize is different from the other pages so that they don’t end up becoming direct competitors of each other. Hiring a company that offers SEO Services in Los Angeles will help you in reoptimizing your content easily.
Canonical Tags
One of the most common reasons for keyword cannibalization is the absence of canonical tags. Canonical tags are lines of codes that indicate how a specific webpage should be indexed and also ranked when other pages with identical content exist. If these tags don’t exist then search engines will decide on their own which is the most relevant tag.
Conclusion
Another thing that you can do to prevent keyword cannibalization is to avoid creating duplicate content ideas. Keeping a track of the content you’ve already published and trying to come up with new ideas will help you. Hiring a Los Angeles SEO Agency will help you in coming up with truly novel ideas.
