Women’s Health App Market size is estimated to reach $ 1,000 million by 2026, growing at a CAGR of 10% over 2021-2026. Women’s health app are offering various health related services that are available in smartphones and tablet PCs. Women’s health app provides all the information for menstrual health and also used for pregnancy tracking. Rising usage of mobile phones, growing consumer’s interest in connected health and wellness solutions and rising advancement in technology are the major factors driving the growth of this market. Furthermore, increasing modern and advanced technologies such as artificial intelligence and machine learning and increasing incidence of various diseases in women is set to further enhance the overall market demand for Drug Delivery across Blood Brain Barrier Market for the period 2021-2026.
Women’s Health App Market Segment Analysis - By Type
The global Women’s Health App Market based on Type can be further segmented into Fitness & Nutrition, Menopause, Menstrual health, Disease Management, Pregnancy Tracking, Others. The Menstrual Health segment is the major segment generating revenue in 2020. This is owing to rising awareness among women’s regarding the importance of menstrual health and increasing incidence of menstrual health related disorders. The Fitness and Nutrition segment is estimated to register the fastest CAGR of 5.6% for the period 2021-2026. This is owing to rising consumer shift towards healthy lifestyle and wellness therapies. Moreover, fitness apps provides guidance from experts to helps customers exercise in the right way and to obtain better results.
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Women’s Health App Market Segment Analysis - By Application
The global Women’s Health App Market based on Application can be further segmented into Smartphones, Tablet, Others. The smart phones segment registers for the highest market share in 2020. According to Global System for Mobile Communication Association in 2020, about 3.8 billion of people are using smartphones which is about 48.46% that increases the growth of this segment. The tablet segment is estimated to register the fastest CAGR of 4.4% over 2021-2026. This is owing to it provides flexible and big screen and also portable which increases the growth of this segment.
Women’s Health App Market Segment Analysis - By Geography
North America dominated the Women’s Health App Market with a major share of 40% in 2020. This is owing to increasing adoption of advanced technology and rising awareness of health among women. According to National Institute of Health, about 58.2% of mobile phone users have health related app in 2020 which increases the demand of health app and are contributing to the rise in market growth. However, Asia-Pacific is estimated to outpace all the regions by clocking the highest CAGR of 25% during the forecast period 2021-2026 owing to the increasing awareness about women’s fitness and improving innovative technologies.
Women’s Health App Market Drivers
Rising Usage of Mobile Phones
Growing usage of mobile phones among people increases the growth of the Women’s Health App Market. Moreover, about 700 million people are accessing to internet and 86% of people have internet links on their smartphones. Thus, the growing use of smartphones increases the usage of health app that increasing the growth of the Women’s Health App Market over 2021-2026.
Rising Advancement in Technology
Growing technological advancement and developing digital world is increasing the growth of the Women’s Health App Market. Moreover, various companies are developing health app for women’s health which focuses on different health aspects and advises the user for its treatment that increases the growth of Women’s Health App Market over 2021-2026.
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Women’s Health App Market Challenges
Lack of Regulation
The factors that is set to impede the growth of the Women’s Health App Market are the lack of regulation in health app. Moreover, according to various regulations, health app are considered to be low risk as the products are noninvasive, not implanted, and don’t require regulatory controls to protect customers from being harmed is set to create hurdles for the Women’s Health App Market.
Covid-19 Impact:
Owing to COVID-19 Pandemic, there are lockdowns and social distancing which causes shutdowns to various fitness centers. So, the mobile app users in the health and fitness category increases a lot as it provides various health related services through online. Large number of people are focusing on their health in order to increase the immunity which increases the demand of health app that positively affected the growth of Women’s Health App Market.
Women’s Health App Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Women’s Health App Market. Key companies of this market include Flo, Clue, Apple Inc., Eve, Tracker, Google LLC, Withings, Fitbit, Inc., SHEROES, and Health and Her Ltd.
Acquisitions/Product Launches
In September 2020, Health &Her Ltd. launches app to help women navigate their menopausal journey, which includes exercise suggestions, period tracking, and symptom assessment.
In January 2019, SHEROES has acquisition with Maya and launches app that helps customers to connect with expert in 14 international and vernacular languages.
Key Takeaways
Geographically, in 2020 North America dominated the Women’s Health App Market owing to increasing adoption of advanced technology and rising awareness of health among women.
Rising usage of mobile phones and growing consumer’s interest in connected health and wellness solutions are likely to aid in the market growth of the Women’s Health App.
Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Women’s Health App Market report.
Lack of Regulation is set to create hurdles for the Women’s Health App Market.
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