An Initial Coin Offering (ICO) is the literal equivalent of Initial Public Offering where instead of equity, businesses offer cryptocurrency in order to achieve their crowdfunding goals. It can be thought of like fundraising platform on which investors can buy some or many units of the latest cryptocurrencies in exchange for older and higher-rate cryptocurrencies like Bitcoin, Ripple and Ethereum and Fiat currencies.
Benefits Of An ICO
• Global outreach
• Gives opportunity to promising projects and ideas
• Immediate feedback from the marketplace
• Settlements over the blockchain
• Minimum entry threshold
• Company value growth
• Fast and easy fundraising mechanism
• Multiple cryptocurrencies and altcoins support
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