The latest market forecast report published by TMR on the beef protein powder market includesglobal industry analysis and opportunity assessment of the beef protein powdermarket for the period of 2019-2029. Revenue generated from theglobal beef protein powder market is estimated to be ~US$ 700 Mn in2019. The beef protein powder market is projected to increase at a CAGRof ~6%, to reach ~US$ 1.3 Bn by 2029.
Rising Demand for Proteinaceous Diet Boosting BeefProtein Powder Market Growth
Today’s population is adopting a preventive diet that emphasizes more onthe consumption of health products. Proteins are made up of long chains ofamino acids, which are linked by peptide bonds. The hydrolysis of dietaryprotein helps in the production of amino acids, dipeptides, and tripeptides inintestinal lumen. Deficiency of protein leads to certain ailments such asphysical weakness, anemia, vascular dysfunction, edema, and immunity-relateddiseases. The popularity of beef protein powder is increasing due to itsprotein and antioxidant content, which helps prevent obesity and otherweight-related health issues.
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Increased Demand for Fat-free and GMO-free FoodProducts
With technological developments, consumers can access smart labels, dueto which, they can easily check the food ingredients as well as every detailwithin the supply chain. Nowadays, costumers are asking food productmanufacturers to increase the transparency of their products, going beyondingredients, free-from status, and nutritional value. This is evident by thecontinuously increasing demands by buyers to comprehend product-relatedinformation such as from where and how the ingredients were obtained. Concernsregarding products that are fat-free, non-GMO, organic, etc., have risen amongconsumers, thus boosting the beef protein powder market.
Health Conscious Consumers Demand Nutritious BeefProtein Powder-based Products
Beef protein powder-based beverages are enriched sources of nutrientswithout any additional preservatives or additives. These help in weightmanagement issues, blood pressure, cholesterol, and support the prevention ofailments such as obesity and cardiovascular diseases. This is expected to boostthe beef protein powder during the period of forecast.
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Organic Trend Increasing Demand for Beef ProteinPowder-based Products
Due to increasing awareness about food and health, the market demand fororganic beef protein powder is increasing. Nowadays, new trends for food areincreasing in developed as well as developing countries, with growing focus onwellness. Organic foods have a different standard of quality as compared toconventional foods. Organic products are grown using natural manures andpesticides. These are free from genetically-modified organisms (GMOs), and havea very high content of important vitamins and minerals. All these factors aredriving the market demand for beef protein powder in the food and beverageindustry.
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Surging Lactose Intolerance Population to TriggerDemand for Milk Protein Alternatives
Lactose intolerance is a disorder of the digestive system, in which, aperson cannot digest lactose or other milk derivatives. Lactose intoleranceoccurs due to the absence of the lactase enzyme in the body. It causes varioussigns and symptoms such as diarrhea, abdominal cramps, and bloating in thestomach. Lactose intolerance and other food allergies have boosted the growthof the market for beef protein powder, as beef protein powder is an excellent alternativeto milk proteins.
· Accordingto a report published by NCBI (National Center for Biotechnology Information)in 2012, around 65% of the global population was lactoseintolerant, and this percentage is projected to reach 74% by2020.
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