Video marketing has come a long way since 1941, where this first started. In 1941, Bulova launched a first video commercial on a New York TV Station. Later the birth of computers, the evolution of the internet, and the development of smartphones have made video an effective and integral part of advertising and marketing strategies. Today video content is looked upon as a method that is capable of increasing brand awareness and also enhancing conversion. Review42 in its infographic has covered almost all the aspects that showcase video marketing today and assure and inspire marketers to include them in their marketing strategies. Some of the fascinating figures that they have put light on are,
- Social video contents generate 1200 more shares than images and text contents combined.
- It is 1.81 times more likely that the individuals who viewed video will purchase when compared to non-viewers.
- Video’s on a landing page increases website conversion by 80%
So you are either thinking of growing your business or starting a new one. Is it time yet to take the leap?
To be successful on your journey, you need a few things
We are here to give you some cool data and knowledge that we gathered about video marketing. The increasing influence of videos as a marketing approach is there for a reason! The video marketing statistics that follow will come in handy sooner than you think!
We can’t wait to share it with you, so let’s get to it!
Fascinating Facts
Here’s some of the most fascinating video marketing stats we ran into during our research:
- 80% of users recall a video ad they viewed in the past 30 days.
- 78% watch online videos every week, and 55% every day.
- More than 1 billion hours of videos are consumed every day on YouTube alone.
- Social video generates 1,200 more shares than text and images combined.
- Shoppers who view video are 1.81 times more likely to purchase than non-viewers.
- Videos on a landing page increase website conversions by 80%.
- Video content will make up 82% of consumer web traffic by 2020.
Are you now intrigued by those numbers? It gets even more tempting.
In a few minutes, you will have a better idea of the state of the video marketing industry. Yes, it is an industry!
Bottom line is – get the facts and use them to get insights and boost your online performance. Inevitably, you will figure out the importance of video marketing and the difference it makes for your reach and bottom line.
