CRM systems aid in improving customer service, strengthening brand-customer interactions, and increasing customer retention and acquisition. As a result, the increasing demand for automated customer engagement to improve customer experience is the key driver of market growth. Furthermore, the increasing use of digital channels such as social media platforms by individuals to communicate with brands is increasing demand for Customer Relationship Management Market solutions. Furthermore, businesses are utilising efficient systems to manage consumer data and use actionable insights to make informed business decisions. In addition, altering preferences from push to pull marketing are fueling market growth. Furthermore, the widespread adoption of work-from-home (WFH) rules as a result of the recent coronavirus disease (COVID-19) outbreak is prompting firms to implement CRM solutions to communicate with their customers.
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