Mobile devices play an important role in the overall growth of spending on digital marketing globally. With the constant rise in the number of smartphones and tablets users, mobile marketing has turned out to be a primary mode of digital marketing which is both cost-effective and conversion oriented.
With more and more individuals turning to their smartphones for information, the doors have been opened for brands to build mobile marketing campaigns.
Whether it be a vehicle advertisement interrupting an intense Words with Friends game or a coffee cafe ad popping up during a Google search on your smartphone, mobile marketing can be an excellent addition to an integrated marketing campaign, if done correctly.
As per the IAB Mobile Advertising and Revenue report, nearly three-quarters of all Internet time, i.e. 71% is spent on a mobile device. So it’s no wonder that mobile marketing spends in 2019 accounted for two-thirds of the overall digital spend. Google Ads, Facebook, and Unity (in Europe, Africa, and the Middle East) are the top 3 mobile advertising channels when it comes to ROI.
Let’s have a look at the top 5 companies that gained the most through mobile marketing,
- Samsung
Initially, when Samsung planned about promoting its smartphone, Galaxy S6, they partnered with InMobi to develop interactive advertisements that created a personalized ‘real-time battery identification’ mobile ad unit, which enabled individuals to experience what the company was actually talking about with a relevant demo on their smartphone.
After realizing how important battery life is to most people, they created an expandable interstitial ad to demonstrate the super-fast charging capability of this phone by reaching out to existing customers with an aim to get them to upgrade to the S6 as well as to attract non-Samsung users.
With moment marketing, Samsung captured customers at the moment when they most required this charging capability and their call-to-action (CTA) button that stated “Experience” gave users a personalized ad and relevant demo on the new Samsung S6 phone.
This campaign resulted in 1.6% of users tapping on the “Tap to find more” button, 1.1% of users clicking on the “Experience” CTA, and an average of 20 seconds spent on the interstitial ad.
https://www.martechcube.com/top-5-companies-that-gained-the-most-through-mobile-marketing/
