The E-Commerce Packaging Market is forecasted to grow at a high rate owing to the rapidly growing e-commerce industry across the globe.
The Global E-Commerce Packaging Market was valued at USD 40.5 Bn in 2020 and is expected to reach USD 122.3 Bn by 2027, with a growing CAGR of 17.1% during the forecast period.
The e-commerce packaging market is growing owing to the rapidly blooming e-commerce market across the globe. This growth is due to the several advantages offered by e-commerce platforms over traditional mortar stores. The e-commerce platform offers customers the ability to compare prices, 24/7 shopping facilities, a greater range of products, and time savings from physically visiting stores. In addition, it provides affordable marketing & advertising to organizations, and product & price comparison features to the customers.
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Further, the e-commerce market has helped customers in creating markets for niche products such as obsolete parts, by locating these products with a simple online search operation. All these benefits are driving the demand for the e-commerce market across the globe. As the e-commerce packaging industry is directly impacted by any changes in the e-commerce market, a surge in the e-commerce market is expected to propel the demand for the e-commerce packaging market.
Moreover, growing environmental concerns among consumers are forcing e-commerce retailers to shift their focus on providing sustainable packaging solutions. Owing to this, many leading companies including, L'Oréal, Zappos, McDonald’s, Apple, Amazon have adopted paper packaging for their products. The rising adoption of sustainable packaging solutions is thereby creating lucrative growth opportunities in the e-commerce packaging industry. Also, the growth in the market is attributed to the inclining trend of cross-border shopping that has resulted in increasing demand for efficient and high-quality packaging. Owing to these factors, the e-commerce packaging market has been experiencing growth across the globe.
Despite such growth factors, fluctuating prices of raw materials along with stringent government regulation regarding the use of corrugated boxes are posing certain challenges in the growing e-commerce packaging market. However, growing government support in many nations for the adoption of digital commerce platforms is expected to provide growth opportunities in the market. For instance, in April 2020, The Ministry of Kazakhstan of Trade & Integration announced its strategic agreement with Mastercard to help and motivate more SMEs to participate in e-commerce. The partnership aims at promoting financial and digital literacy among aspiring and established entrepreneurs by building digital payment infrastructure and establishing a supportive eco-system for start-ups. Such favourable government efforts to promote the e-commerce market is expected to drive the e-commerce packaging industry.
Global E-Commerce Packaging Market by Region Outlook (Revenue, USD Million, 2021-2027)
- North America
- Asia Pacific
- Middle East & Africa
- Latin America
Based on region, the Asia-Pacific is the fastest-growing region in the e-commerce packaging market across the globe and is emerging as the world’s largest e-commerce hub. The growth in the region is mainly attributed to the increasing internet usage and smartphone penetration across major developing countries in the region. The growth is also due to China that alone accounts for 40% of the world’s retail e-commerce sales in recent years. Additionally, implementation of favourable FDI policies combined with several supportive schemes in the region such as Make in India, Digital India, Made in China 2025, Start-up India, Industry 4.0, and Industrial Value Chain Initiative in Japan are projected to increase the demand for e-commerce platforms and in turn e-commerce packaging across the several industrial sectors. Furthermore, the opening of data centers by major providers including Amazon Web Services and Google Cloud across the region has helped in removing the challenges associated with data offshoring and thereby improving the adoption of e-commerce platforms for selling and buying. All these aforementioned factors are immensely influencing the market growth in the region.
The Global E-Commerce Packaging Industry Segmentation:
Global E-Commerce Packaging Market by Material Type Outlook (Revenue, USD Million, 2021-2027)
- Corrugated Boxes
- Other Materials
Global E-Commerce Packaging Market by End-Use Industry Outlook (Revenue, USD Million, 2021-2027)
- Fashion and Apparel
- Food & Beverages
- Consumer Electronics
- Personal Care Products
- Based on material type, the corrugated material type accounted for the largest share in the market and is expected to witness similar trends in the forecast years
- Based on the end-use industry, the consumer electronics segment dominated the e-commerce packaging market in the year 2020
- Based on region, the Asia-Pacific region is the fastest-growing in the e-commerce packaging industry across the globe
Company Profiles and Competitive Intelligence
The key players operating in the e-commerce packaging market are:
- International Paper Company
- DS Smith PLC
- Mondi Packaging
- Sealed Air
- Spartan PaperBoxes
- The Box Co-Op
- Nippon Paper Industries Co. Ltd
- Smurfit Kappa Group
- Packaging Corporation of America
- Rengo Co. Ltd
- Orora Packaging Australia Pty Ltd
- Klabin S.A.
- Georgia-Pacific LLC.
- Crown Holdings
- Reynolds Group
- Stora Enso
- Berry Plastics
- DS Smith
- Graphic Packaging
- Packaging Corporation of America
- RPC Group
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- In August 2021, DS Smith, a British multinational packaging business announced the development of a new recyclable e-commerce packaging solution for Blaue Helden, a German start-up company producing and selling sustainable cleaning products. The new packaging solution is made of 100% corrugated cardboard and is highly environment-friendly and resource-saving as well.
- In September 2021, Etsy, an American e-commerce company focused on handmade or vintage items and craft supplies has launched a “planet-friendly” packaging solution for its sellers based in the US market. The new packaging solution aims at reducing the carbon footprint of e-commerce, which has increased during the pandemic.
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