With consumers becoming incrementally concerned with the plausible ramifications that have waste has on the environment there has been an increased inclination towards more eco-friendly packing offerings. The aspect of sustainability has become a now or never matter for the beverage industry and not something that can be ensconced in the 5-year agenda of the company.
This partnership with Lavit will advance the former’s ambition to explore and test new dispensed delivery solutions, which act as a strategic route that would aid in extending consumers the choice (through customizable options for flavor and carbonation) and conveniences and the company the means of eliminating waste and minimize its carbon footprint.
Developing products in line with the consumers’ desire for quality has emerged as the fundamental driver of the current global beverage market trend.
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