A connected TV, often known as a smart TV, is a digital television with built-in internet and interactive features. Smart TV is a hybrid of computer and social television that lets people use all of the features of their computers or cellphones on their televisions. Smart TVs also include additional hardware and connections, as well as a TV operating system and graphical user interface (GUI). Smart TVs include both an ethernet port and built-in Wi-Fi, obviating the need for a separate set-top box.
Various government entities have implemented stringent lockdowns as a result of the COVID-19 pandemic outbreak. This has limited automobile and pedestrian travel, which has raised demand for online video streaming and OTT platforms, ultimately leading to increased demand for smart TVs. The consumer electronics industry has been badly damaged by company lockdowns and suspensions of manufacturing processes, as well as trade prohibitions by numerous countries, resulting in a significant output slowdown. This is projected to slow the growth of the Smart TV Market in the short term.
While content producers work to digitise data, Smart TVs have advanced to a point where they can manage broadband and broadcasting technologies, as well as providing on-board entertainment. Consumer demand for the latest surround sound technologies, such as Dolby Digital and DTS, has risen in tandem with their enhanced visual experience.
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