You put a lot of resources into the content you create, so make sure you maximize its value in your marketing strategy. Smart content distribution strategies can help you optimize ROI from your blogs, e-books, podcasts, and beyond.
Creating great content takes time, and unlocking its full value doesn’t stop once you publish. After investing significant time ideating, drafting, editing, and optimizing, your team needs to make sure audiences are receiving the right content at the right time to enhance the customer journey and drive valuable content marketing ROI.
According to Smart Insights, modern content creation takes more time than ever before. In fact, the average time to write a blog in 2019 was almost 4 hours as opposed to just 2.5 in 2014. With all that energy put into the process, it’s only fair to want to see results translate into sales and business growth. To enjoy quality ROI, you need to incorporate your content tactics into your wider marketing strategies and increase reach across all your channels. The good news is that modern marketers have many tactics at our disposal to unlock the maximum value from valuable content.
Before we dive in, it’s important to remind ourselves why content marketing is so important in the first place.
Today’s savvy consumers don’t want to be “sold”; they have more control over the buying process than ever before with the increased prevalence of digital channels, growth of ecommerce, and popular review sites like G2.
If you rely solely on the merits of your solution to generate leads, increase sales, and develop brand devotion, you’ll fall flat and competitors will drown you out. This is where thoughtful and skillful content marketing adds value for customers and engages them throughout the customer lifecycle.
Here’s how you can leverage all your assets to deepen brand awareness, move customers along in their journeys, and deliver value at every touchpoint.
https://www.martechcube.com/smart-content-distribution-to-boost-roi/
