SEO Content Writing
It can be considered as an art to persuade viewers so that they remain on your content, and more viewers get attracted to the content. When it comes to promotional strategies, this comes on first.
Under this type of content, keywords play a vital role and are put in the right place. Online businesses depend on this type of writing for their promotion.
There is no requirement for emotions or imagination; the sole purpose is to create awareness about a brand so that sales can be increased.
Creative Content Writing
Creative content writing is completely based on imagination and creativity. The purpose of the writing is to express emotions by using literary devices, such as personification, alliteration, and many more.
The most common forms under this are poems, songs, plays, and stories. This type of writing has nothing to do with digital marketing or online businesses. There are two varieties: fiction and non-fiction.
The sole aim is to entertain the audience.
How does the difference between the two arises?
Though both fall under the category of content writing, they still possess some differences. Here are some major differences between the two:
1. Usage of words
In creative writing, a writer is free to use all words so that he can weave creative content. For an SEO content writer, there is a limitation of words as he needs to use specific keywords.
The former can survive without specific words, but the latter cannot. SEO content needs the incorporation of words that can make their presence where the content should be there.
In content writing, a writer needs to strict to the word limit only.
2. Point of view
Both types of writing vary in their point of view, as one is written for promotional purposes and the other for entertainment.
In SEO, one cannot make use of his emotions or imagination because the aim is marketing. In simple words, the focus is on using the content to sell products and does not allow readers to imagine.
Whereas, in creative writing, the aim to let the reader imagine the words in his mind and make a rough sketch of them. During the process of reading, the reader gets involves, and his emotions are also added.
3. Specific style
SEO content writing needs you to write it in an organized way so that audiences can get what you are trying to say and avoid confusion.
For creative content writing, a writer is not bound to write in a specific way. The story can be portrayed from the between of the plot or from the beginning.
It completely depends on the reader how to perceive the plot, and such writings are always open-ended.
Conclusion
Both might look similar, but there is a huge difference between the two. The same tips cannot be applied to both.
