Market Outlook
Rutin is a flavonoid (plant pigment) found in certain fruits and vegetables. Rutin is widely used in the manufacturing of multiple medicines and supplements. Rutin is also used in cosmetics for its anti-aging properties. Rutin supplements are useful for strengthening and increasing the flexibility of blood vessels. Various research studies prove that rutin consists of anti-carcinogenic, anti-inflammatory, anti-viral and anti-allergic properties. Rutin supplements are flavonoids which have antioxidant properties which are useful in preventing multiple diseases and also prolongs the shelf life of various food products. With the rise in the number of consumers turning towards healthy diet has led to an increase in consumption of food ingredients and food with potential health benefits. The global market of dietary supplements is growing rapidly around the world and is demanding for better nutritional ingredients for daily diet. With increasing awareness for healthy products coupled with rising demand for cholesterol-lowering, anti-inflammatory and stress-relieving supported with the reduction in pain of arthritis, improving the circulation of blood are the driving factors of the rutin supplement market. The rising cost of health care, increase in per capita income with growing concerns of food safety is turning people towards consumption of dietary supplements for staying fit and healthy. Owing to these factors the rutin supplement demand is expected to grow globally over the forecast period.
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Pharmacological Potential of Rutin Is Boosting Its Demand as Supplement
The scientist has recognized flavonoids to be a unique class of therapeutic molecules owing to their diverse therapeutic properties. Rutin also is known as rutoside is explored widely for its number of pharmacological effects. These days rutin is also observed for its nutraceutical effects. Rutin supplement consumption has fewer effects on body weight and relative organ weight and also has antidepressants effects. Rutin also supports healthy sleep. Multiple positive chemotherapeutic properties of rutin supplement makes it one of the best ingredient for manufacturing of various medicinal drugs. The rise in demand for the supplement is supporting the growth of rutin as a supplement in the market. A survey conducted by the Council for Responsible Nutrition (CRN) in 2014 stated that the majority of adults in the U.S. consume dietary supplements. In the U.S. around 68% of adults’ intake dietary supplements, out of which 50% are regular users. Around 83% of adults in the U.S. expressed overall confidence in safety, quality and effectiveness of dietary supplements. The growing demand for dietary supplements is expected to bolster the rutin supplement market over the forecast period.
Rutin Supplement Market Segmentation
On the basis of source, the rutin supplement market has been segmented as-
- Fruits
- Blueberries
- Apricots
- Cherries
- Orange
- Tomato
- Others (blackberries, etc.)
- Vegetables
- Zucchini
- Fenugreek
- Asparagus
- Others (buckwheat, etc.)
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On the basis of the distribution channel, the rutin supplement market has been segmented as-
- B2B
- B2C
- Drug Stores
- Online Stores
- Hypermarkets/Supermarkets
- Specialty Stores
Rutin Supplement Market: Key Players
Solgar Inc., Swanson Health Products, life extension foundation, Bluebonnet Nutrition Corporation, Toyo Sugar Refining Co., Ltd., Sichuan Chengdu Huaye Bio Chem Products, ZK Biochem Group Co., Ltd., Now Food Health Group, Medipharm Specialties Co., Ltd., Cayman Chemical Company, Shaanxi Huike Botanical Development Co., Xena Bio Herbals and others.
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Rutin Supplement Market Opportunities
The manufacturers are expected to create awareness about rutin supplement among consumers through multiple marketing platforms. The consumers should be guided about the application, use and dosage of the rutin supplement. The manufacturers are expected to introduce the rutin supplement products as per the requirement and consumer orientation including kids to adults to an old age pensioner. The rutin supplement can be introduced with various flavors of natural fruits from which they are sourced. The consumers in North America are more inclined towards the consumption of dietary supplements with antioxidants and other health-benefiting ingredients due to which the demand of rutin supplement is expected to grow in North America. With the changing food trends and rise in consumption of nutritional products, the market of Asia Pacific region is expected to boost the demand of rutin supplement and is anticipated to have significant growth over the forecast period.
The food and beverages sector has cemented its place among the global populace firmly over the years. This sector attracts considerable investments and subsidies from numerous government and non-government organizations. The trends and popularity regarding specific sub-categories are dynamic and help in structuring the overall growth. The trends are a way of answering the needs of the consumer. The players in the food and beverages sector have to adapt to the changing trends, which helps increase revenue-generation opportunities.
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