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Due to the increased demand for smart TVs, content providers now have lucrative opportunities to enter the Over the Top (OTT) market, which enables them to share original content online. Additionally, a lot of market participants are working with producers of streaming media players to diversify their product lines and raise their profile. All of these elements are anticipated to support Smart TV Market expansion in the near future.
Smart Television is a television that can be used both as a stand-alone device and in connection with the Internet. Despite the fact that smart televisions are now sold separately, any traditional television that has a set-top box can be converted into a smart television (T.V.). On a smart TV, over-the-top video from online streaming services can be easily streamed by connecting to the internet (T.V.). Because it offers widescreen on-demand streaming content rather than being restricted to our computers or mobile phones, customers prefer this service.