Global Ready To Drink Market size is estimated to reach $26.7 billion by 2027, growing at a CAGR of 4.3% during the forecast period 2022-2027. Any drink which is in ready-to-consume form is demarcated as ready To drink beverage. These drinks may include iced tea, vegetable smoothies, canned coffee, vitamin drinks, energy drinks, soft drinks, fruit juices, dairy beverages such as chocolate milk, and many others. The changing tastes and preferences of people have heightened the demand for such drinks on an unprecedented scale. Besides non-alcoholic drinks, the alcopops (alcohol mixed soft drinks) have drawn the eyes of several consumers. The majority of these drinks are a rich source of various minerals and vitamins such as ascorbic acid, D-calcium pantothenate, niacin, thiamine, cobalamin, and others. These vitamins and minerals play a remarkable role in the digestion of fats (linoleic and oleic acids) and amino acids such as valine, histidine, and tryptophan Besides alcoholic and non-alcoholic, such drinks are also categorized in carbonated and non-carbonated forms. Carbonated drinks have CO2 content which confers a sparkling taste upon consumption. The state-of-the-art practices used by firms to target their audience, swift urbanization, swelling health cognizance among people, growing incidences of nutrient deficiency, lengthening sports trends, and escalating disposable income are prominent factors set to drive the growth of the Global Ready To Drink Market for the period 2022-2027.
Report Coverage
The report: “Ready To Drink Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Ready To Drink Market.
Key Takeaways
- Geographically, the North America Ready To Drink Market accounted for the highest revenue share in 2021. The growth is owing to high-grade retail infrastructure, across-the-board presence of e-commerce services, high purchasing power, presence of top-notch soft drink companies, and high health awareness among ordinary citizens.
- Growing sporting culture and gym memberships as the world is reeling under chronic illnesses’ weight, enlarging per capita of developing countries, and prevailing marketing strategies because of rapid digitalization are said to be preeminent drivers driving the growth of the Global Ready To Drink Market. Side-effects linked with immoderate consumption of soft drinks and strangled production because of pandemic restrictions are said to reduce the market growth.
- Detailed analysis of the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Global Ready To Drink Market report.
Ready To Drink Market Segment Analysis-By Packaging
The Global Ready To Drink Market based on packaging can be further segmented into bottles (plastic, glass), aluminum cans, cartons, and others. The plastic bottles segment held the largest share in 2021. Plastic bottles are known for their durable and inexpensive nature; therefore, they extend four-season safety to drinks. By conferring an impenetrable shield to environmental contaminations, plastic packaging help in keeping the product fresh and unspoiled. As plastic is a well-known barrier to oxygen and moisture, it enlarges the shelf life of drinks. On another hand, because of its lightweight, flexibility, and cost-effectiveness makes plastic packaging help manufacturers minimize their expenses; as a result, plastic packaging remains the preferred packaging choice of manufacturing companies. Nevertheless, the aluminum cans segment is estimated to be the fastest-growing with a CAGR of 5.6% over the forecast period 2022-2027. This growth is owing to high strength, less environmental pollution, aesthetically appealing nature, and higher recycling rate and salvage value as compared to plastic. Additionally, the lightweight and flexibility of cans can easily be stacked in less space. Last but not least, owing to their imperviousness cans stop the photochemical reaction by blocking the light and preventing drinks from turning skunky.
Ready To Drink Market Segment Analysis-By Distribution Channel
The Global Ready To Drink Market on the basis of the distribution channel can be further segmented into offline (supermarkets/hypermarkets, specialty stores, convenience stores, vending machines, and brick and mortar) and e-commerce. The offline segment held the largest share in 2021. The growth is owing to the comprehensive existence of offline channels like brick-and-mortar stores throughout the globe, whether the area is developed or underdeveloped, doesn’t matter. Moreover, the concept of modern retail is gaining popularity in developing countries as such outlets provide conveniences of instant purchase and bulk buying. Also, supermarkets are known for their overwhelming sale deals and discount offers that act as a potent trigger in luring customers. However, the online segment is estimated to be the fastest-growing segment with a CAGR of 6.1% over the forecast period 2022-2027. As the internet is reaching deep and making its presence known in impoverished areas of developing and underdeveloped nations, the purchasing options are becoming wider and more flexible for people as they are getting all-weather access to the internet. Consequently, with time the size of the tech-friendly population is broadening. Online purchases are making a unique place in eventful lifestyles of people, Also, the growing trend of working from home because of the pandemic has forced people to stay inside their homes all day long; thereby, people don’t get enough time to go outside and make the desired purchase.
Ready To Drink Market Segment Analysis-By Geography
The Global Ready To Drink Market on basis of Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held the largest share with 34% of the overall market in 2021. The growth in this segment is owing to the factors such as high gym memberships because of high health attentiveness among people, quality lifestyles of people, presence of leading companies like PepsiCo and Coca-Cola, top-notch retail network, sport-loving culture, ease to market and advertise such products because of 24/7 high-speed internet and high urban population. However, the Asia-Pacific segment is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to the growing fitness and sports industry, humongous population, improving per capita owing to rising economic affluence, and investments by local players to refine existing infrastructure.
Ready To Drink Market Drivers
The growing health consciousness and fitness industry are anticipated to boost market demand.
According to a study, 4 out of every 10 people worldwide suffer from digestion illnesses that sooner or later lead to serious problems like obesity, cardiovascular conditions, kidney stone, and others. Considering the growing prevalence of health problems, the fitness industry is flourishing at a tremendous rate. The exceptional performance of countries like China, the U.S., and European nations in the Olympics is a live example of their extreme sporting culture. Moreover, according to a report, over 43 million Americans and nearly 5 million people in the United Kingdom have a gym membership. Energy drinks have become an inextricable part of exercises and sports as they help in improving overall performance. All these aforementioned factors are driving the progress of the performance drinks market.
Rapid modernization, eventful lifestyles, rising per capita income, and surging merger and acquisition activities are expected to boost market demand.
With less time on hand, people are looking for easy ways like ready-to-drink beverages to fulfill their nutrient requirements. Also, ameliorating infrastructure in both developing and developed nations has its fair share in propelling the market growth. According to a report, there were around 15,344 modern grocery stores present in Canada in 2021; whereas, with a slight jump the number of modern retail outlets in the U.S. reached 42000-43000 last year. On another hand, growing merger and acquisition activities are aiding the market. For instance, Coca has acquired 20 companies to date; whereas, PepsiCo has spent nearly $44 billion on mergers and acquisitions of 26 companies.
Ready To Drink Market Challenges
Health problems and strangled production is anticipated to hamper the market growth.
Immoderate consumption of soft drinks added with artificial sweeteners can set health disorders like insulin resistance, kidney problems, tooth decay, and obesity in motion; therefore, people may cut down on their consumption of such drinks. According to National Kidney Foundation, 1 in 3 adults in the U.S. (approximately 80 million) is at risk for kidney disease. Kidney disease is more common in women (14%) than men (12%). But for every 2 women who develop end-stage kidney disease (ESKD), 3 men's kidneys fail. Kidney disease is a leading cause of death in the U.S. Also, excessive caffeine in various nutritional and performance drinks leads to uneven heart rate, dehydration, restlessness, and others. On another hand, crippled production activities have created a staggering gap in demand and supply chain which is anticipated to challenge the growth of the aforementioned market.
Ready To Drink Industry Outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the aforementioned Market. Global Ready To Drink market top 10 companies include-
- General Mills Inc
- The Coca-Cola Company
- Kraft-Heinz Co
- Red Bull GmbH
- Nestle Sa
- PepsiCo Inc
- Campbell Soup
- Talking Rain Beverages Co
- Danone
- Keurig Dr. Pepper Inc
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