Personalization has quickly advanced from ecommerce trend to industry standard. We know it’s important, we’ve all heard the stats: 80% of shoppers are more likely to purchase from a brand that provides personalized experiences. Yet, for retailers exploring personalization for the first time, it can seem as though no one can quite agree on what it really means.
If you’re in the process of trying to pin down an exact definition of ecommerce personalization, you’re probably trawling through a world of jargon and buzzwords.
The fact is, it means something different to almost every retailer. And that’s okay. By its very nature, personalization will never be a one-size-fits-all solution.
At Searchspring, we think of personalization as giving the power of personal touch back to smaller retailers. At its core, it should empower ecommerce businesses to replicate that friendly, personable in-store experience. In a time before ecommerce, it was that familiarity that shaped a retailer’s niche in the face of competition from big chain counterparts. When selling began to shift increasingly online, that all changed.
While independent stores were still building their first ecommerce sites, industry giants like Amazon were already mastering the art of data collection and targeted recommendations. To compete, smaller retailers must do more than catch up. They must now reassert themselves as leaders in delivering personalized shopping experiences, no matter how or where a customer chooses to buy.