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The middle class is also more willing to experiment with tea blends, which is fueling the growth of segments such as fruit, herbal, and other specialty varieties. Green tea consumption is expected to increase as people become more aware of its health benefits, leading to rapid growth in the coming years. The urban population is driving the tea market industry, aided by increased consumption of the beverage without milk in these areas. As a result, India's tea industry is benefiting from rapid urbanisation as well as rising disposable incomes.
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