OrganicWine Market: Introduction
Arecent study published by Transparency Market Research on the organic winemarket comprises global industry analysis and opportunity assessment for 2020-2030. Revenuegenerated from the global organic wine market was valued at ~US$ 11 Bn in 2020, which isexpected to expand at a CAGR of ~10.8%,to reach ~US$ 30 Bn by 2030.
IncreasingPreference for Vegan Beverages among People to Augment Market Growth
Thevegan trend is moving in new directions; millennials are becoming increasinglyhealth-conscious and environment sensitive. Vegan is a group of populationchoosing a plant-based diet and beverage products to protect the environmentand take better care of their health. Vegan wines are also gaining popularityamong consumers. Vegan wines are made without using any animal products orbyproducts in any step of farming or vinification processes. Traditionally,casein or a protein found in milk-egg white was used to remove any microor tiny particles from wine that cannot be removed using the filtration method.At present, winemakers either use bentonite, a form of pea protein or clayto remove particles with the use of non-animal fining products or leave theparticle to sink naturally to the bottom of the wine. This is providing newmarket prospects for vegan organic wine.
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Biodynamicand Other Environmental Factors Influencing Organic Viticulture and Winemaking
Consumersare increasingly interested in and concerned about the products they buy, aswell as how and where they are produced. The wine community is finding bold,creative, and innovative ways of satisfying consumer interests, ensuring thelong-term viability and leaving a lighter footprint on our planet. Wineproducers are inclining toward biodynamic wine harvesting and culture.Biodynamic and other environment-friendly practices do not impact the flavor ortaste of wines. These movements were born largely out of a desire to encourageenvironmental and social change. Hence, this factor fuels the demand fororganic wine from consumers that are more concerned about environmental healthand from consumers who believe that biodynamic wines are better and causeless-intense hangovers.
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IncreasingPreference for Organic Wines to Boost Sales
Healthbenefits associated with wine have been in common knowledge for years, andorganic wine is the healthiest of them all. Organic wine has lots ofantioxidants, vitamins, and minerals, which are essential for good humanhealth. Organic wines are also associated with different features, which makeit more preferable over conventional wines, such as non-GMOs, no syntheticadditives, no added sulfites, less sugar, lower alcohol content, and also supportssustainable organic farming and production methods. Hence, all these factorsmake consumers opt for organic wines. The number of lifestyle diseases isincreasing around the world; people are becoming more concerned about theirhealth and diets, and prefer food and drinks that are healthy without anychemical additives.
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Impactof COVID-19: Organic Wine Market
The Covid-19pandemic has deeply impacted the drinks industry global sales to slump, as thecoronavirus crisis has shut down bars and restaurants worldwide. The winemarket is less volatile and gives wine investors the convenience of owning anon-correlated investment in this period of market stress. Given the situation,the hospitality industry is among the hardest hit, as companies and communitieshave been affected due to rising number of corona patients and further extensionof lockdown.
