Learn significant aspects of on-page SEO that will not only bring web traffic to your page but also build an evergreen life for your content marketing efforts
On-page SEO is one of the most significant SEO tactics, yet it’s also one of the most overlooked.
This article will focus on why on-page SEO is crucial and suggest all the on-page ranking factors that need addressing.
What Is On-Page SEO?
On-page SEO serves as the foundation of any good SEO strategy. Without fantastic on-page SEO, a site will be seriously handicapped, so it pays to stay aware.
The best thing about on-page SEO is it’s completely free and pretty straightforward to complete. More importantly, it can have instant results.
On-page SEO is all about making the website easier for Google to read and improving the user’s experience.
On-Page SEO Factors You Need To Take Care Of
As previously mentioned, for any SEO campaign to work, the on-page SEO needs to be perfect. This means taking care of the following on-page SEO factors is so important:
1. Speed Up The Site
Site speed has been an official ranking factor since 2010.
Google takes user experience very seriously so if users are having to wait too long for your pages to load, your pages aren’t going to get taken seriously in the SERPs.
And if you do get traffic from other sources and the pages are taking too long to load, your visitor will leave. The longer the wait the more people you’ll lose.
2. Create Unique Content
Search engines don’t like duplicate content, which means it needs to be unique. The same content can’t rank for the same keyword.
3. Content-LengthIf ten different sites all had identical content, only one website would rank, worst of all, there’s no knowing which one it will be.
When it comes to what length content you should aim for…
Generally, long-form content outperforms short-form. The reason for this is that Google deems the content to be more in-depth and relevant.
An important thing to consider is what’s regarded as long-form content because it depends from niche to niche.
4. Mobile Responsive
If the site doesn’t support mobile devices, it’s set up to fail; Google has been using it as an official ranking factor for quite some time.
But this isn’t the only reason, these days a lot of traffic comes from mobile phones, so if the site doesn’t support a mobile device, it results in lost traffic.
5. Keyword In Meta
The meta description of any page should have two things:
- Include the primary keyword
- Give an honest review of the page
Google pays attention to what’s in the meta description, so pay close attention to it too.
6. Working Links
Any broken links on the site can cause extreme harm. There should be no 404 pages in any of the external or internal links.
It causes harm to the site, it’s a complete waste of link juice and damages user experience.
7. HTTPS
If the website doesn’t have HTTPS security, it’s probably time to get it. In 2014 Google announced the security system would be given priority.
How much priority they give is anyone’s guess, but it’s best to stay ahead anyway and keep up with the times.
8. Spelling & Grammar
The odd spelling or grammar mistakes won’t kill a website, but it does break the reader’s experience and drop the value of the page.
Make sure sentences make sense, and the correct punctuation is used throughout the text.
